Archive | February, 2010

That’s a wrap: LeadsCon 2010

Just now waking up after a overnight flight home from Las Vegas on Wednesday night after a great LeadsCon. With a bunch of BZers in attendance, we were able to meet with a many current and prospective partners and also learn some valuable trends and tips during the many informative sessions.If I had to put [...]

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LeadsCon day 2

So you know who to look for, here’s the BuyerZone and RBI team at LeadsCon. (L-R: Mie-Yun Lee, Jeff Gordon, Steve Gottlieb, and RBI’s Jeroen Kuerble) Steve — who’s leading BuyerZone’s international expansion efforts — tweeted three easy mistakes to make when expanding to new countries, both for lead gen and generally speaking: Not enough [...]

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Leadscon part 2: Consumer Site vs. Pure Lead Gen panel

Our own Mie-Yun Lee participated in a panel titled Consumer Sites vs. Pure Lead Gen Plays – One Scales Easier. Who Survives? at Leadscon today. Here are some initial observations. Overflow audience! Seems to be a popular topic. MYL “difference between consumer versus pure lead gen is front-end user experience” Tree.com: form based leads is [...]

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Updates from LeadsCon

updates below We’ll be posting updates from LeadsCon over the next couple of days. I’d call it live blogging except I’m not actually there. Instead, we sent an intrepid team of BZers: President Mie-Yun Lee, VP of Product Management Steve Gottlieb, and Marketing Manager (and contributor to this blog) Jeff Gordon. Here’s what it looks [...]

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Headed to LeadsCon

A few of us from the BuyerZone team will be headed to Las Vegas next week for LeadsCon – the preeminent conference for the online lead generation industry. We’re excited to spend a few days with other companies who speak our language! Our Founder and President, Mie-Yun Lee, will be participating on a panel called [...]

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Can better prospect data help your sales efforts?

This interview originally appeared on In the Zone, BuyerZone’s small business blog. Sales challenges are nothing new for small businesses. In the jumble of sales tools and services, “business information services” may not stand out at first glance – but perhaps they should. We recently spoke with Chip Terry, VP of Products at business information [...]

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Welcome to About Leads

No one reads the first post on a blog, right? We haven’t started earning an audience yet. But we will.BuyerZone is the leading B2B lead generation service on the Web. We match tens of thousands of buyers to our network of sellers every month – and we’ve been doing that for a decade. Through this [...]

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Brand monitoring on social media: Aetna does it right

By Jeremy Sacco This followup to our recent post on watching what people say about your business comes from BuyerZone staffer Rose Grabowski. Take a look at how insurance provider Aetna turned a negative opinion into a positive. I know that some companies use Twitter to see what people are saying about them. I know that [...]

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What are people saying about your business? How to keep on top of online conversations

By Jeremy Sacco The Web is a gold mine of information for business purchasers: comparison shopping, research on the latest technologies, money-saving purchasing tactics – and detailed conversations about the strengths and weakness of sellers and brands. But what happens when you’re on the other side of that conversation – and they’re talking about you? Would [...]

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Treat your customers with love

By Jeremy Sacco It’s not always easy to love your customers. Sure, on the most basic level, you’d be out of business without them, so you ”appreciate their business” – just like it says on the bottom of your form emails and pre-printed receipts. But behind closed doors, how often do you laugh at them? Or [...]

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