Identity theft? Own your brand online for free

No, this isn’t a post about navigating the Internet safely. It’s about taking advantage of free advertising afforded to your business in places you might not think about. Aside from things you control – like paid search ads, TV ads, and emails – there are tons of places where you company appears online that you might not be taking advantage of.

Keeping track of your online persona, your online brand, or, in basic terms – your online profile – is an easy way to ensure that you’re attracting potential leads to your business, even in places where you least expect it. From directories, to databases, to social networking sites and even your local Better Business Bureau – details of your company probably already exist. Make sure you take charge of these listings by claiming them and updating them on an ongoing basis.

Some places to start:

Have additional suggestions for keeping your online profile up to date? Add them in the comments section below.

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Jeff Gordon

About Jeff Gordon

As Director of Marketing, Jeff is responsible for key online and offline marketing initiatives including customer acquisition and retention, demand generation, business development and public relations. Jeff has spent his entire eight year career at BuyerZone in a variety of marketing roles. Prior to his current position, Jeff managed the company's email strategy, affiliate network, external communications and has deep experience working with BuyerZone's sales organization.

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