No, this isn’t a post about navigating the Internet safely. It’s about taking advantage of free advertising afforded to your business in places you might not think about. Aside from things you control – like paid search ads, TV ads, and emails – there are tons of places where you company appears online that you might not be taking advantage of.
Keeping track of your online persona, your online brand, or, in basic terms – your online profile – is an easy way to ensure that you’re attracting potential leads to your business, even in places where you least expect it. From directories, to databases, to social networking sites and even your local Better Business Bureau – details of your company probably already exist. Make sure you take charge of these listings by claiming them and updating them on an ongoing basis.
Some places to start:
- LinkedIn: add a company
- Trip Advisor: manage your listing
- Manta: claim your company profile
- Yelp: unlock your business
- BuyerZone’s Local Directory: add your listing
- Facebook - add a company page
Have additional suggestions for keeping your online profile up to date? Add them in the comments section below.
And, finally – our own Jeremy Sacco previously posted an article about understanding and maintaining your local listing in search engines – check it out.