Archive | June, 2010

5 ways to prepare better PowerPoint presentations

With the emergence of all the technology that we have today, we often forget the importance of simplicity in creating an effective PowerPoint presentation.  This is especially true when you want to leave a lasting impression on your audience with compelling data or information. It’s even more critical when you’re on the road presenting to [...]

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Insights on construction buyers

Does your target audience include buyers in construction fields? This BuyerZone white paper provides a detailed look at how construction buyers research, plan, and execute major purchases, and what’s important to them during the buying process. Some of the key findings: Simply being responsive is one of the best ways to stand out. Even if [...]

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Boosting sales through follow up

Not following up after speaking with a prospect or sending a proposal is a costly mistake. Follow up is critical and you will lose sales if you wait for people to call you back.If you don’t already have one, take a moment and compile a list of prospects that you haven’t followed up with yet. [...]

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20 great sales blogs

If you want to improve your sales results, you have to stay on top of new trends and constantly refine your skills. But sorting out which sources of information to trust can be a challenge. Here are 20 informative, detailed, andengaging sales blogs written by professionals in the industry. You don’t have to read them [...]

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Poor form: why you shouldn’t overlook contact forms

Contact forms are a great source of new leads. But they can also be a total conversion killer if they’re not properly thought through. If you’re trying to get people to register for a webinar or encouraging people to download your latest whitepaper – chances are you’re asking people to provide some information that you [...]

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Client Relationship Management: The duct tape method

Whether you’re a small company or a large one, having leads in your sales pipeline isn’t enough. You need to track and monitor leads as they move through the sales process to prevent lost opportunities. Many companies use sophisticated software programs, such as a Customer Relationship Management (CRM), to assist them in tracking sales leads. [...]

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A must-read for the lead gen industry: BtoB Magazine’s 2010 guide

There are loads of sources for information on lead generation and related marketing and sales topics — it only takes a few searches (or clicks on some the experts in our sidebar) to find bloggers who regularly provide good tips and news. Sometimes you want more than just an article or blog post, though. BtoB [...]

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Lessons from 15 years in lead gen

Although it’s hard for some of us to believe, BuyerZone’s been doing online lead generation for more than 15 years now. In some ways, it still seems like just a few months ago we were a startup working out of a dingy converted gym. On the other hand, we’ve got experience working with companies of [...]

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Blog roundup: B2B games, good bosses

Dan Blank provides another voice on the power of social media in B2B marketing. Dan’s a thoughtful writer and former colleague — definitely good reading for marketers of all stripes. This post makes the point that social media is your chance to position yourself as an expert in your industry. (Not that we’d know anything [...]

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Selling 101: Selling tips for new sales representatives

This is a busy time of year for most businesses with new college graduates coming on board to start their first jobs. Even if your company has a formal sales training program, the sessions are likely spread out over a few months or the first year. You have leads in your CRM right now that [...]

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