Archive | September, 2010

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Get the creative juices flowing

Part 3: Foundations: Email Marketing & Lead Generation As part of our inaugural Foundations series, this is the third of six posts on managing a lead generation email campaign from start to finish. ### Previously, we covered how to determine a strategy for your email campaign and how to build a list. Today, we get [...]

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Working for the weekend: Wednesday diversion

This week we thought it would be fun to spotlight some quirky office articles. Let start off with one from our newsletter: Annoying coworker habits to watch out for. Which habit have you seen around your office? Loud eaters? Overtalkers? If we forgot one, let us know!Working for the weekend? Here are 7 ways from [...]

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Making a list (and checking it twice)

Part 2: Foundations: Email Marketing & Lead Generation As part of our inaugural Foundations series, this is the second of six posts on managing a lead generation email campaign from start to finish. ###     After defining your targets when you created a strategy for your email campaign, the next step is to set up a [...]

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Keep it simple: Lead Critic’s golden rules

Sometimes it’s good to remember that spending too much time in the details limits your ability to talk about the big picture. Michael Ferree at Lead Critic reminds of that in a great post on The 3 Golden Rules of Lead Management. Check out the post for the 3 rules — I’ll just say that [...]

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WoW: The new rules for selling to crazy-busy prospects

Webinars are a great way to learn new tactics and ideas you can apply to your business – the problem is there are so many to choose from. Well we’re going to do the work for you: each week we will recommend our pick for Webinar of the Week (WoW) on topics including marketing, sales, [...]

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Have a strategy on purpose

Part 1: Foundations: Email Marketing & Lead GenerationAs part of our inaugural Foundations series, this is the first of six posts on managing a lead generation email campaign from start to finish. Though a mature channel, email  continues to evolve, and for many it’s still an unsolved challenge. So, sit back, relax and enjoy our [...]

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Sitting, waiting, wishing

How often are your prospects left sitting at their computers waiting for a response after filling out a form on your website or sending your company an email? Study after study shows how important immediate follow up is to closing leads. However, even armed with this knowledge, it can be challenging to respond to every [...]

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Goldilocks and the ideal sales personas

Too hot? Too cold? Do you find that you struggle with your prospects and the endless variations of sales personas? What makes one ideal? What scares off prospects? What entices them to buy? Let’s discuss! Persona-based marketing is a methodology that takes into account the buyer, the size of their company, the age of the [...]

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Aging gracefully: lead generation gets a facelift

The times are changing and so are the ways in which you generate leads. However, the old business model isn’t dying: it’s simply getting a facelift. The old reliable tactics still produce great results – you just need to update your approach. New tools. Old techniques. DMNews describes how the current lead gen model uses [...]

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