Archive | October, 2010

New BuyerZone service: zombie exterminators

[Updates: jokes are only good for so long. Sorry! We took these pages down.] Here at BuyerZone we’re always looking to add new products and services to our portfolio, and this time of year there’s one that always pops up: zombie exterminators. As you can see from our home page, we’re thrilled to be able [...]

Get future posts delivered to your inbox or RSS reader by subscribing now, and follow us on Twitter @BuyerZone.

Continue Reading Comments { 0 }
shaq-harvard.jpg

Marketing tricks from Shaq?

Shaquille O’Neal is about to start his first season with the Celtics, and he is going all out to win over the city’s notoriously intense sports fans before he even steps on the court. The gargantuan center recently spent an hour posing as a statue in Harvard Square, giving hundreds of happy fans the chance [...]

Get future posts delivered to your inbox or RSS reader by subscribing now, and follow us on Twitter @BuyerZone.

Continue Reading Comments { 0 }

There’s gold in them thar leads: monetizing the mediocre

Making money from great leads is easy – if you can’t sell your products to potential buyers who are demonstrating interest, you’ve got other problems. But making money from people who aren’t buying your products is more of a challenge – and you’re almost guaranteed to have more leads who don’t buy your products than [...]

Get future posts delivered to your inbox or RSS reader by subscribing now, and follow us on Twitter @BuyerZone.

Continue Reading Comments { 0 }

Newsflash: David Hasselhoff probably didn’t fill out your inbound lead form

Usually the red flags are easy to spot. Names like “David Hasselhoff” or “asdfasdf” or “no” are pretty obvious indicators of an invalid lead. But besides the obvious, are there other indicators that a lead might not be worth your time? Once you get rid of the complete junk and pass the great leads to [...]

Get future posts delivered to your inbox or RSS reader by subscribing now, and follow us on Twitter @BuyerZone.

Continue Reading Comments { 2 }
bz-foundations.png

Measure the treasure

Part 6: Foundations: Email Marketing & Lead Generation As part of our inaugural Foundations series, this is the last of six posts on managing a lead generation email campaign from start to finish. ###  We’ve come full circle over the past few weeks, covering everything related to conceptualizing, creating, designing and executing an email campaign. [...]

Get future posts delivered to your inbox or RSS reader by subscribing now, and follow us on Twitter @BuyerZone.

Continue Reading Comments { 0 }
bz-foundations.png

Just Push Play

Part 5: Foundations: Email Marketing & Lead Generation As part of our inaugural Foundations series, this is the fifth of six posts on managing a lead generation email campaign from start to finish.  ###  We’ve covered a lot of ground over the past few weeks – from devising a strategy, building a list, creating the [...]

Get future posts delivered to your inbox or RSS reader by subscribing now, and follow us on Twitter @BuyerZone.

Continue Reading Comments { 1 }
Frozen Phone.JPG

Cold calling: A sales tactic from the ice ages?

The dreaded cold call. For many sales reps, it’s their least favorite part of their job. For anyone who has received an unwanted call during dinner, well I’m sure I know how you feel about that. Back in high school I briefly worked at a chimney cleaning business and I was on the receiving end [...]

Get future posts delivered to your inbox or RSS reader by subscribing now, and follow us on Twitter @BuyerZone.

Continue Reading Comments { 0 }

What’s in a name?

What’s in a lead name and what benefit can prospecting bring to your company? The answer is simple: new clients and increased revenue. Prospecting over the Internet may sound like a straight forward process. All you have to do is think of some good search terms to use on your favorite search engine, right? After [...]

Get future posts delivered to your inbox or RSS reader by subscribing now, and follow us on Twitter @BuyerZone.

Continue Reading Comments { 0 }
bz-foundations.png

The devil is in the details

Part 4: Foundations: Email Marketing & Lead Generation As part of our inaugural Foundations series, this is the fourth of six posts on managing a lead generation email campaign from start to finish. ###  In previous posts, we’ve talked about a strategy, how to build a list, and thoughts around copy and design. It’s almost [...]

Get future posts delivered to your inbox or RSS reader by subscribing now, and follow us on Twitter @BuyerZone.

Continue Reading Comments { 0 }
iStock_000006330884XSmall.jpg

Don’t go it alone: competitive leads are good for your business

There are two basic varieties of leads you can get for your business: exclusive and competitive. Exclusive leads are those that have only been connected to you; competitive leads are sent to multiple providers. While it may seem like exclusive leads are always a better choice, competitive leads also deserve a place in your marketing [...]

Get future posts delivered to your inbox or RSS reader by subscribing now, and follow us on Twitter @BuyerZone.

Continue Reading Comments { 0 }