[Updates: jokes are only good for so long. Sorry! We took these pages down.] Here at BuyerZone we’re always looking to add new products and services to our portfolio, and this time of year there’s one that always pops up: zombie exterminators. As you can see from our home page, we’re thrilled to be able [...]
Archive | October, 2010
Shaquille O’Neal is about to start his first season with the Celtics, and he is going all out to win over the city’s notoriously intense sports fans before he even steps on the court. The gargantuan center recently spent an hour posing as a statue in Harvard Square, giving hundreds of happy fans the chance [...]
Making money from great leads is easy – if you can’t sell your products to potential buyers who are demonstrating interest, you’ve got other problems. But making money from people who aren’t buying your products is more of a challenge – and you’re almost guaranteed to have more leads who don’t buy your products than [...]
Usually the red flags are easy to spot. Names like “David Hasselhoff” or “asdfasdf” or “no” are pretty obvious indicators of an invalid lead. But besides the obvious, are there other indicators that a lead might not be worth your time? Once you get rid of the complete junk and pass the great leads to [...]
Part 6: Foundations: Email Marketing & Lead Generation As part of our inaugural Foundations series, this is the last of six posts on managing a lead generation email campaign from start to finish. ### We’ve come full circle over the past few weeks, covering everything related to conceptualizing, creating, designing and executing an email campaign. [...]
Part 5: Foundations: Email Marketing & Lead Generation As part of our inaugural Foundations series, this is the fifth of six posts on managing a lead generation email campaign from start to finish. ### We’ve covered a lot of ground over the past few weeks – from devising a strategy, building a list, creating the [...]
The dreaded cold call. For many sales reps, it’s their least favorite part of their job. For anyone who has received an unwanted call during dinner, well I’m sure I know how you feel about that. Back in high school I briefly worked at a chimney cleaning business and I was on the receiving end [...]
What’s in a lead name and what benefit can prospecting bring to your company? The answer is simple: new clients and increased revenue. Prospecting over the Internet may sound like a straight forward process. All you have to do is think of some good search terms to use on your favorite search engine, right? After [...]
Part 4: Foundations: Email Marketing & Lead Generation As part of our inaugural Foundations series, this is the fourth of six posts on managing a lead generation email campaign from start to finish. ### In previous posts, we’ve talked about a strategy, how to build a list, and thoughts around copy and design. It’s almost [...]
There are two basic varieties of leads you can get for your business: exclusive and competitive. Exclusive leads are those that have only been connected to you; competitive leads are sent to multiple providers. While it may seem like exclusive leads are always a better choice, competitive leads also deserve a place in your marketing [...]
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