Archive | November, 2010

Let’s talk turkey

Heading into the Thanksgiving holiday, we thought what better way to whet your appetite than a link round-up. Here’s what we’re reading this week: Buying and Selling 4.0: Info Commerce Group’s interesting take on how companies (like BuyerZone) are bringing creativity to the classic lead generation model of matching buyers and sellers. Closing the Loop: [...]

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Don’t spend November in a food coma

With all of the great holiday festivities in the next two months, it is easy to become complacent at work from all of the merriment. Not only is business generally slower, excluding the big holiday B2C contenders like Toys R Us and Best Buy, but there is also a significant level of holiday distraction. It [...]

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In case you missed it… email marketing foundations

Over the past few weeks, we covered in a series of posts how to build and execute a lead generation email campaign from start to finish. Because a lot of ground was covered, we thought it would make sense to put everything together into a trusty document for easy access. If you missed the posts [...]

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Marketing showdown: Inbound vs. Outbound

Here in New England, the air is cooler, the leaves have changed color and we’re sipping on pumpkin spice lattes. All of this indicates a certain time of year has arrived…budget time. Like many of you, here at BuyerZone we are knee deep in determining our budget and goals for 2011. One key piece of [...]

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We the people…

Consumerism is at the heart of the American culture. We thrive on thrills from buying the latest gadgets, seeing the latest movies, and eating out at the hippest restaurants. Some people even go so far as to define themselves with material goods, whether they wish to admit to it or not. A businessman might show [...]

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Want inbound leads? Think like a publisher

It doesn’t matter what industry you’re actually in — to develop inbound leads as a valuable channel, you need to be thinking and acting like a publisher. That was one of the messages from content marketing expert Joe Pulizzi at a Content Strategy New England meetup I attended this week. I’ve known Joe online for [...]

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Give your business a face on Facebook

LinkedIn has over 67 million users representing 150 industries around the world. Twitter has 96 million users tweeting daily. Still – nothing compares to Facebook, the site with over 500 million users. That is why it is essential for you to promote your business on the most popular social networking site. Facebook isn’t just about [...]

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