With the WikiLeaks data drop all over the news lately, it got us thinking: what secrets about your business would you not want getting out into the public domain?
Marketing and sales alignment: just a myth.
Here's a few we can think of right away:
Sure, alignment between marketing and sales is all the rage, but deep inside your business is it really happening? Is sales selling how they want to sell, despite the best efforts of your marketing team? Is your marketing team not listening to valuable input from the folks on the front lines? If so, 2011 seems like a great time to actually get in sync - for real.Not all leads are created equal.
Are you purposely ignoring the leads that may take a little more effort to nurture and close? It makes all the sense in the world to prioritize how to follow-up on leads - after all, some are better than others. But that doesn't mean you should throw out a lead. How would you feel if you inquired into a business and were essentially ignored?
Customers say/do the darndest things.
Face it - you've done it before: talked about a customer behind their back to a coworker or whoever will listen. Putting aside the fact that your customers pay the bills, be careful what you say, especially in a trackable, stored message like an email or an IM. Do you think employees of Gawker
thought that their internal communications would be shown to the world? Of course not. So, what are you saying about your customers?Marketing spin.
Marketers love to boast how their product will save you tons of time and money or is X faster than the competition. In many cases, it's true. But we all know there's always a little spin. OK, sometimes more than just spin. How much of your marketing copy and claims are totally, positively true?
Any other secrets you wouldn't want exposed? Don't worry - we'll allow you to use a fake name in the comments below so your secret will stay safe!