Following up on leads is critical. Though that should be a surprise to no one, there is actually real, scientific data to prove that point. The concept of lead response management is one we highly recommend you get up to speed on if you’re not already. The folks behind LeadResponseManagement.org define it as: “the discipline [...]
Archive | February, 2011
We’ve talked before about how competitive leads are good for your business — but it’s a hard point for many lead buyers to accept. Of course lead buyers would prefer to be the only business matched to a particular lead — but the economics of lead gen don’t work that way.Michael Ferree over at LeadCritic [...]
We’re headed to LeadsCon – the lead generation conference – in early March. As usual, the program is action-packed and full of panels and sessions about all things leads. Like last year, we’ll plan to do some live-blogging and also recap our thoughts after the conference, but we want to hear from you: what should [...]
It’s Valentine’s Day! The perfect time to think about your most important relationships. I’ll be honest, Valentine’s Day is not one of my favorite holidays. But the message at the heart (no pun intended) of the celebration is a good one – take the time to appreciate the relationships you have. This applies both personally [...]
Missed any BuyerZone tweets this week? Here’s a Friday roundup of some of our best tweets and tweeted articles of the week. Daily Question: For salesDaily Question: For marketing Tweet back replies and we’ll feature the best responses here. Other great reads:B2B Lead Generation Via Search MarketingWeb Words that Lure the ReadersWhen Two Brands Are [...]
The accessibility of technology has changed the way that we communicate and receive information. But, in the business world, are we early adopters – or are we struggling to keep up? I was struck when I noticed my 12 year-old cousin with her own smartphone -long before I had bought one for myself. What could [...]
A guest post by Matthew Schwartz Ever since we launched Follow the Lead in late 2009, the most popular blog posts have revolved around cold calling. Despite all the kibitzing about online communications and inbound marketing – and the accompanying shift in marcom budgets – cold calling remains one of the most enduring, albeit problematic, [...]
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