Archive | April, 2011

What makes a quality SEO link?

If your customers can’t find your website you won’t see results. One of the top ways to increase traffic to your site is through Search Engine Optimization (SEO) – the use of various techniques to optimize your site to appear at or near the top of search engine results pages and thus attract more visitors. [...]

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Building a better ROI calculator for lead gen

Getting the most out of your marketing dollars is all about return on investment: the ROI is just a measure of how much you spent compared to how much you got back. It’s a simple concept, but when we talk to companies that are part of our program, we’re often surprised to see how few [...]

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Daily deals update

A few weeks ago, we wrote about how the daily deal model might be the next wave of lead generation. Earlier today, eMarketer published an article on how receptive potential customers are to these offers:Are you considering a daily deal type offer to generate leads for your business? Let us know in the comments below.

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Test everything: overlooked opportunities for improvement are everywhere

At small companies like BuyerZone, you pitch in where help is needed, and over the past few months, I’ve been helping our Quality Assurance team test a wave of new features and improvements to our RFQ platform.It’s been an eye-opening experience, to say the least. Just when we think we’ve tested every possible combination of [...]

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