Archive | May, 2011

Blog Roundup

In honor of the Friday before a long weekend, here is a roundup of some fun lead generation articles for your reading enjoyment.Read the Four Reasons Why Funnels Are a Marketer’s Best Friend from B2B Lead Roundtable Blog. See how marketing professional can learn from a sales tactic. Or you can buff up your social [...]

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Lead generation on its last legs? Hardly.

Came across an interesting blog post by Eric Wittlake on Digital B2B Marketing about the end of lead generation. Although I think some of the points are fair, I’d contend that lead generation is evolving, but certainly not going away. Let’s look at a few of his concerns from a different perspective. Contact information isn’t [...]

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Subject line basics

Being meticulous about subject lines is important for both operational and marketing emails. Everyone wants to make their message heard, but first you have to get your readers to open your email! There are a number of factors involved with open rate, but the subject line is, by far, the easiest to control. Issues such [...]

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Small Business Roundup

Want to expand your small business marketing strategy? Many companies are successfully associating their brand with a worthy cause to try to win over customer support. After all, who doesn’t like making purchases and feeling like they are contributing to the greater good? It worked for Gap’s Join (RED) campaign and Lance Armstrong’s Livestrong apparel. [...]

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