Archive | June, 2011

Fourth of July Roundup

In honor of the long Fourth of July weekend, here is a roundup of various lead generation, sales, and holiday articles to get you through the week. Do you ever struggle with questions like, “How often should I call? How often should I email? What should I do first?” Brandon Stamschror answers just these questions [...]

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Shorten your forms

However you look at online lead generation, one of the key components is the actual form you use to capture leads. There is a tendency (mostly by sales) to gather as much information as possible to help in the follow-up process. The problem with that approach – to most marketers, anyways – is the more [...]

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Video: lead nurturing mistakes

Here at BuyerZone, we’re big proponents of lead nurturing as a way to help prospects become real customers — but not all nurturing campaigns are created equal. Here’s a quick video from Jeff Ogden of Find New Customers on some of the biggest mistakes businesses make when getting into lead nurturing. Read more about Lead [...]

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Friday roundup

As we wind down the week, wanted to share some interesting articles about our favorite topic: lead generation.But first, we had some exciting news at BuyerZone this week where we announced a new partnership with our friends at RapidBuyr. RapidBuyr offers daily deals on products and services that businesses need. Think a Groupon-like model, but [...]

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New BuyerZone lead generation resource center

Check out BuyerZone’s new Lead Generation Resource Center! BuyerZone’s resource center offers in-depth tools and guides for every stage of the sales process.  From generating new sales leads to following up and closing sales, our resource center has the information you need to grow your business. Here’s a snapshot of our latest tools and guides:Lead [...]

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Flexibility is key: guest post

I wrote a guest post for Jeff Ogden’s Fearless Competitor blog on how flexibility is essential when you’re working leads from different sources. Take a look to learn a bit about how you might want to think about adjusting your sales tactics based on the characteristics of different lists and lead sources.After you check it [...]

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Fail-proof ways to annoy your prospects

We’ve all been there – receiving a call from a sales representative that is overly aggressive, pushy, or even desperate. And what was your reaction? Most prospects just get frustrated and try to end the call as quickly as possible. In this competitive business environment, even the smallest detail can be the difference between success [...]

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