Archive | July, 2011

How to use PPC for lead generation

Search engine marketing, as the name suggests, is marketing via search engines – like Yahoo, Google, and Bing. Under that umbrella, PPC ads are the paid ads located on the right hand column and top of the search results, and they are based on the keyword terms that the user searches for. This is different [...]

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Sales lead follow up tips

Wondering how to make the most of the leads you generate for your business? Whether they come in through a lead generation partner like BuyerZone, from an advertisement or through cold calls, we’ve compiled some great follow up tips to help you increase your close rate! By not following up, you are wasting the valuable [...]

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