July 2011 Archives

Search engine marketing, as the name suggests, is marketing via search engines - like Yahoo, Google, and Bing. Under that umbrella, PPC ads are the paid ads located on the right hand column and top of the search results, and they are based on the keyword terms that the user searches for. This is different from the main column of results - impacted by SEO which are "natural" or unpaid. The main PPC objective for companies is to convert as many of these paid ads as possible - and, as a result, reduce costs and increase profit. However, this also means that you have to actively make adjustments to your keywords and copy - rather than the "set and forget" methodology.

Here are some tips to get you going:

Be proactive! There are always improvements to be made, so constantly monitor results and make adjustments. Also, keep an eye on your competitors to see what they are doing.

Think ROI. Sometimes you have to spend more to get more. The rates for certain keywords or positions are high, but if they are producing the best leads, it is worth the price. Just be sure to collect enough data to be able to draw logical conclusions - including the lifetime value of a customer.

Wondering how to make the most of the leads you generate for your business? Whether they come in through a lead generation partner like BuyerZone, from an advertisement or through cold calls, we've compiled some great follow up tips to help you increase your close rate!

By not following up, you are wasting the valuable marketing dollars and time invested in gathering new leads, not to mention the potential revenue of the lost sales themselves.

Download our follow up tips and start maximizing your close rate on leads today!