Archive | September, 2011

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By the numbers: online advertising

At BuyerZone, our core mission is to help businesses looking to make a purchase connect with quality sellers. We’ve helped connect millions of businesses over the years. While I’m not saying that to brag, I am saying it to show that we have a lot of data on what businesses are buying. If you’re anything [...]

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Finish 2011 strong with this B2B Lead Blog webinar

If your sales and marketing teams are facing year-end revenue goals and wondering how to reach them, I recommend you spend some time reviewing this two part webinar from B2BLeadRoundtable and Meclabs. The focus is how marketing can contribute to meeting end of year goals in the last quarter of 2011 – within the resource [...]

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How to successfully create and launch an eBook

Creating ebooks and other downloadable content is an important part of any online marketing strategy. When your ebook is posted on your site, prospective customers complete a contact form in exchange for your content, thus becoming leads for your sales team or contacts for your marketing team. This sounds great in theory, but as you [...]

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Blog Roundup

Happy Friday everyone! In honor of the weekend and the first official day of fall, here is a roundup of some good lead gen, marketing, and sales articles that I found interesting this week. Want 7 Ways to Make a Mini-Marketing Campaign? Some of their suggestions include experimenting with new audiences and attaching yourself to [...]

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What my new twins have taught me about lead gen

Apologies for the lack of posts recently: as you can imagine from the title of this post, my life has been pretty crazy lately: my twin boys were born in July, and after a few weeks off work entirely, it was tough to get back on top of the everyday work. But now I’m back, [...]

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