Archive | October, 2011

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The power of the handwritten thank you note

While I completely agree with Jeremy that the heyday of direct mail marketing has ended, there is one type of postal mail I do look forward to receiving – thank you notes. OK I’ll be honest, those holiday cards with the family photos are pretty great too (not to mention the ones that include a [...]

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Defining the sales-ready lead – part 1

Recently I’ve been thinking about lead generation from a sales perspective. As a marketer, my instinct is to generate as many leads as possible for the sales team so they have a lot to work with. It’s a quantitative approach – partially due to my marketing background, but also because I don’t have a working [...]

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Are there any direct mail defenders left out there?

We love talking about new ways to connect with prospects and clients: through email, search marketing, and social networking. We’re also willing to accept that the phone remains the primary communication method for many business people. But are there any B2B marketers out there who still put significant effort into direct mail marketing?These extremely defensive [...]

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Have your say: lead nurturing poll

We just wanted to check in your lead nurturing activities:are you a lead nurturing expert, or not even sure what it is? Somewhere in between, perhaps? Let us know — answer the quick poll in the sidebar to the right and we’ll report back on what you say. Here at BuyerZone, we’ve made it a [...]

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Friday round-up: what caught our eye this week

Happy Friday everyone!As the work week winds to a close (does it ever stop though?), we want to share some relevant news across the web that caught our eye. Liz got you caught up on what this whole marketing automating thing is about. If you’re considering making the investment – and trust us, it’s a [...]

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What the heck is marketing automation?

Marketing automation is the use of technology to manage and automate processes such as lead nurturing, lead generation, email marketing, and lead management, and improve the measurement and analysis of results.  With marketing automation technology, marketers are able to execute campaigns with less manual effort, allowing more time to focus on the strategic and creative [...]

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The dangers of cheap leads – and what makes high-end leads high-end?

In this video, lead gen expert Brian Carroll describes why you should avoid the temptation to use cheap data. We couldn’t agree more. We’ve seen clients who calculate ROI on a lead channel purely by comparing the cost of acquisition with the resulting revenue — with no consideration for the time involved in pursuing the [...]

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Email, IM, texts, and *gasp* phone calls: are you sending the right message?

Whether you’re making a pitch to a client, reaching out a prospective new hire, or simply asking a colleague a quick question, you probably have three or four different ways to contact them. The communication method you choose says a lot about you – so make sure you’re choosing the right method for your message. [...]

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Buff up your content marketing

In the wake of Google Panda update, there has been a lot of buzz around content marketing and the benefits that it can bring your website. Not only can it potentially help your page rank on Google and other search engines, but it can also improve the overall quality of your site -that is, if [...]

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