As the work week winds to a close (does it ever stop though?), we want to share some relevant news across the web that caught our eye.
- Liz got you caught up on what this whole marketing automating thing is about. If you're considering making the investment - and trust us, it's a worthy one - there are a lot of choices out there. Our friends at Marketo made news this week with their launch of Spark - a lite version of their slick marketing automation platform, designed for small businesses.
- As marketers continues to rely on search engine marketing and experiment with social and mobile, email marketing continues to chug along - as instrumental as ever. The folks at Hubspot have put together a solid cheat sheet for creating successful email campaigns. We covered email tips in-depth last year - and they still holds true. Check out our Foundations series on everything you need to know about email marketing for lead generation.
- Google has made a number of changes to their search algorithm starting earlier this year with the goal to eradicate 'content farms' - sites designed to beat the system by offering little in terms of value to users - from their organic search results. While well intentioned, the update has impacted many legitimate sites, especially manufacturing-focused sites. Has your site been impacted?