Friday round-up: what caught our eye this week

Happy Friday everyone!

As the work week winds to a close (does it ever stop though?), we want to share some relevant news across the web that caught our eye.

  • Liz got you caught up on what this whole marketing automating thing is about. If you’re considering making the investment – and trust us, it’s a worthy one – there are a lot of choices out there. Our friends at Marketo made news this week with their launch of Spark – a lite version of their slick marketing automation platform, designed for small businesses. 
  • As marketers continues to rely on search engine marketing and experiment with social and mobile, email marketing continues to chug along – as instrumental as ever. The folks at Hubspot have put together a solid cheat sheet for creating successful email campaigns. We covered email tips in-depth last year – and they still holds true. Check out our Foundations series on everything you need to know about email marketing for lead generation.

  • Google has made a number of changes to their search algorithm starting earlier this year with the goal to eradicate ‘content farms’ – sites designed to beat the system by offering little in terms of value to users – from their organic search results. While well intentioned, the update has impacted many legitimate sites, especially manufacturing-focused sites. Has your site been impacted? 

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Jeff Gordon

About Jeff Gordon

As Director of Marketing, Jeff is responsible for key online and offline marketing initiatives including customer acquisition and retention, demand generation, business development and public relations. Jeff has spent his entire eight year career at BuyerZone in a variety of marketing roles. Prior to his current position, Jeff managed the company's email strategy, affiliate network, external communications and has deep experience working with BuyerZone's sales organization.

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