We’ve talked before about the basics of SEO for lead generation — but SEO is always a moving target, both because search engines are continually changing the exact signals and red flags that they consider in their rankings and because there’s no such thing as being “done” with SEO: it’s an ongoing process. So to [...]
Archive | January, 2012
If your business is involved in social media marketing, Quora.com should definitely be on your list of platforms – if it isn’t already. It’s a great resource to get involved in industry or product-related discussions. What the heck is Quora? Quora is a question and answer forum that covers a wide array of business topics: [...]
A recent article from eMarketer says you should be spending money on search, mobile and even video if you want to connect with B2B decision makers researching a purchase.Read the full article here.Key takeaways: 73% of B2B companies looking to make a purchase turned to a search engine to do their research. Nearly 60% of [...]
LeadsCon Las Vegas is February 28th and 29th this year, and we’re already getting excited. It’s probably the single most important tradeshow for those of us in the lead generation industry — and it can be a gold mine of information for lead buyers, as well. In fact, this year LeadsCon has added a set [...]
As Jeff recently mentioned, creating helpful content is an important focus here at BuyerZone. In addition to our lead generation white papers and our articles on how to buy everything from a hot tub to a digital copier, we’ve started exploring new ways of presenting information to our visitors. As part of this process, we [...]
When you say “ROI” or “return on investment,” do you mean getting something positive for your money, right? Like the entries on this list of social media ROI examples? No. A statement like “32,000 video views, 25% regular return visits to the site, and average of almost seven minutes spent on the site per visit.” [...]
Happy Friday! I hope everyone’s resolutions are going well so far. In honor of the first Friday blog roundup of the New Year, here are some goal-focused and sales-focused articles to keep you driving business in 2012. Here is what we found interesting from the web this week: It’s a new year, and tradeshow season [...]
We’ve talked about the importance of using content as a key lead generation tool before. But as 2012 gets going, it remains as vital as ever. I was stuck by this recent Entrepreneur article, “Why Content is Still King When it Comes to Lead Generation” not because I ever doubted that content was losing its [...]
Quick, what’s the main goal of the first sales call with a new prospect? Surprise: it’s not about introducing your company or product, or understanding the customer’s purchasing requirements, or defining your value proposition. Recent BuyerZone research reminded us that one of the best ways to connect with new prospects is simply to answer their [...]
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