Archive | February, 2012

Quick link: Inbound Marketing in 2012

The folks over at Hubspot have released their annual Inbound Marketing survey. See how things are trending and take a moment to think about how your lead generation efforts compare.

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BZ Presents: Best marketing blogs

As part of our ongoing Best of BuyerZone series, we’ve recently published another collection of great blogs for small businesses. (Go straight to the list to see the winners.) This time around we reviewed marketing blogs: from branding to social media, these writers dish out detailed strategy guides, quick tips, and everything in between. Some [...]

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It’s everywhere!

Content marketing is everywhere. Just this year, we’ve posted a number of times on the topic because we think it’s the future of lead generation. But these amazing stats in this recent article say the future might already be here: According to the Custom Content Council, custom content creation is already a $41 billion business. [...]

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Pay-per-click ROI

So, you’ve got your PPC campaigns up and running after checking out our previous post on PPC basics, right? But what do you do next? How can you make sure that your campaigns are making as much money as possible? First off, you need to know why you are driving traffic – your goal. Why [...]

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How to waste money on lead gen

We know how it is: you’ve got a giant marketing budget and no ideas on how to spend it. Life is rough! Well we’ve got some lessons for your from other companies who have figured out how to waste money on online leads. OK really, we want to make sure you don’t fall into these [...]

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20 Under 20: BuyerZone to recognize small businesses

In honor of our twentieth birthday in 2012, BuyerZone is producing the first annual 20 Under 20 awards. These awards will recognize 20 of the youngest small businesses in America which have gone above and beyond in terms of customer service, innovation, social engagement, teamwork, leadership, and more. Yes, you can nominate yourself. (There’s no [...]

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Looking ahead to Leadscon

As Jeremy pointed out in his post from last week, Leadscon is coming up at the end of the month and we’re looking forward to getting together with lead generators from across the industry in Las Vegas.I’ve taken a look at the conference agenda and wanted to highlight some sessions which I think will be [...]

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Content strategy: First steps

You’ve heard it before – content is king. Your prospects don’t simply walk in your door with credit cards in hand; they expect you to provide information and resources to help them determine the right purchasing decision. Creating content sounds straightforward – “Let’s put together a PDF about our services and email to everyone in [...]

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Getting ready for the big game

No, not the Superbowl. (Although with our Patriots back in it again, there is a lot of excitement around BuyerZone’s Boston-area office… go Pats!) No, the real big game for us is LeadsCon – and it’s coming up in a little more than three weeks. LeadsCon is the premiere event for our industry — we [...]

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