It’s everywhere!

Content marketing is everywhere. Just this year, we’ve posted a number of times on the topic because we think it’s the future of lead generation.

  • According to the Custom Content Council, custom content creation is already a $41 billion business.
  • Marketers are spending $67 billion annually on their websites, the primary home for  content marketing, according to research firm Outsell Inc.

If you’re not yet on the content marketing bandwagon, be sure to read these recent posts:

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About Jeff Gordon

As Director of Marketing, Jeff is responsible for key online and offline marketing initiatives including customer acquisition and retention, demand generation, business development and public relations. Jeff has spent his entire eight year career at BuyerZone in a variety of marketing roles. Prior to his current position, Jeff managed the company's email strategy, affiliate network, external communications and has deep experience working with BuyerZone's sales organization.

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