Are you using a CRM?


As we mentioned a few weeks ago, we will shortly be releasing our first annual State of B2B Lead Generation report. In the meantime, we wanted to share interesting snippets to give you a sense of what we’ve uncovered.

Today, let’s look at the use of CRM software. We’ve talked previously about some keys to ensuring a successful implementation, but firstly, are B2B companies even using CRM systems? Our data says yes, with more than half of the folks we surveyed indicating they do use the software. But that number still seems a bit low given all the talk about lead tracking and management, lead nurturing and more – don’t you think? Seems like total CRM adoption still has a ways to go.


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About Jeff Gordon

As Director of Marketing, Jeff is responsible for key online and offline marketing initiatives including customer acquisition and retention, demand generation, business development and public relations. Jeff has spent his entire eight year career at BuyerZone in a variety of marketing roles. Prior to his current position, Jeff managed the company's email strategy, affiliate network, external communications and has deep experience working with BuyerZone's sales organization.