As we mentioned a few weeks ago, we will shortly be releasing our first annual State of B2B Lead Generation report. In the meantime, we wanted to share interesting snippets to give you a sense of what we’ve uncovered.
Today, let’s look at the use of CRM software. We’ve talked previously about some keys to ensuring a successful implementation, but firstly, are B2B companies even using CRM systems? Our data says yes, with more than half of the folks we surveyed indicating they do use the software. But that number still seems a bit low given all the talk about lead tracking and management, lead nurturing and more – don’t you think? Seems like total CRM adoption still has a ways to go.