First look from State of B2B Lead Generation report

As we mentioned previously, we recently conducted a study in conjunction with LeadsCouncil to uncover the true state of B2B Lead Generation. We asked marketers in this space (full disclosure: many of the respondents are clients of BuyerZone) about their use of technology, social media, budget, lead quality and quantity, and more. While our full report is coming soon, here’s a sneak peak at some of the data:

Lead_followup.pngThis data, from 179 B2B marketers, shows that most companies understand the importance of speedy lead follow-up (thankfully!). But, even the 17% who follow-up within 24 hours might be losing their edge in terms of closing leads. 24 hour turnaround used to be acceptable, but with modern technology and increasing customer expectations, it’s probably not getting the job done anymore.

How quickly are you following up on leads? Do you have a firm process in place to handle inbound inquiries?









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Jeff Gordon

About Jeff Gordon

As Director of Marketing, Jeff is responsible for key online and offline marketing initiatives including customer acquisition and retention, demand generation, business development and public relations. Jeff has spent his entire eight year career at BuyerZone in a variety of marketing roles. Prior to his current position, Jeff managed the company's email strategy, affiliate network, external communications and has deep experience working with BuyerZone's sales organization.

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