Buyers Share Their Secrets: Part 1

We just wrapped up some analysis from a survey of our users and wanted to share some of the great lessons we learned. If you haven’t noticed, we do a lot of surveys: the data we get is full of great learnings for us as a business and in many cases, we turn it around so you too can benefit.

This most recent survey was sent to businesses who used BuyerZone to request price quotes for an upcoming purchase. We were specifically after ways we could improve the connection between a buyer and a seller, and what tips sellers should know that would help them close more business. We found out a lot, and over the next few weeks, we’ll be sharing just what those secrets are.

Secret 1 – First Impressions Matter:

Test.jpgWhat do we learn from this? Almost three quarters of the business buyers we surveyed (more than 300) noted that your emails and your website are critical to deciding whether or not to speak with you. And, of course, if they don’t speak with you, you’re not going to win the business.

So what does this mean? It means sending emails and having a website isn’t enough. Both need to be clean and polished, but they also need to be full of helpful information. How do your emails and your website make you stand apart from competitors? Do they look professional? Do they have the information a potential customer is seeking? The old adage – “don’t judge a book by its cover” – does not apply here. Prospective customers are absolutely judging your emails and your website. Make sure they’re up to snuff.

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About Jeff Gordon

As Director of Marketing, Jeff is responsible for key online and offline marketing initiatives including customer acquisition and retention, demand generation, business development and public relations. Jeff has spent his entire eight year career at BuyerZone in a variety of marketing roles. Prior to his current position, Jeff managed the company's email strategy, affiliate network, external communications and has deep experience working with BuyerZone's sales organization.