BuyerZone at SearchLove Boston

A guest post by from BuyerZone’s Content Team

Next week I’ll be attending Distilled’s SearchLove conference in Boston. I’m looking forward to bringing a lot of actionable marketing and B2B tips back to BuyerZone. While I’m looking forward to all of the speakers, I think the following presentation topics will offer the most takeaways for B2B marketers:

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Improving content

Dr. Pete’s talk is about DIY data-driven content. Lead generation companies gather a lot of data; so I’m looking forward to moving past typical infographics, and learning how to present this data in a more compelling way for users and readers.

Conversion rate optimization

Rand Fishkin will be speaking on behavioral psychology and inbound marketing, and how this relates to traffic, conversions, and how users behave on your site. This will be an especially interesting presentation from a lead generation perspective where conversions and UX are the bottom line.

Technical SEO

Will Critchlow, founder of Distilled is giving a presentation on the importance of technical SEO. Many search marketers are ready to write off SEO and name content as the only way to leverage search engines. However, with search algorithms changing daily, I think optimizing a site for users and search engines will be more important than ever.

I’m looking forward to a lot of good takeaways for technical web “best practices” in 2013.

The Future of Search (marketers)

Bill Slawksi, of SEO by the Sea, and Will Critchlow are speaking about what’s ahead for the online marketing industry, as well as the future of search specialists themselves. While these will be separate presentations, it will be great to see what industry experts think lies down the road, as well as what role individuals can play working in the online landscape.

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Check out the rest of the speakers and topics and let us know what you’re excited about in the comment section below. I’ll be tweeting throughout both days so be sure to follow me: @Dylan_Mazeika and @BuyerZone.

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Sylvia Rosen

About Sylvia Rosen

As Senior Online Marketing Analyst and Writer, Sylvia uses her journalism background to connect with industry professionals to write on the latest industry trends.

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