One of the reasons we love providing advice on lead generation is that it applies to so many B2B businesses. Whether you're just starting out and beginning to learn how lead gen can work for you, or you've got a massive, active lead gen platform in place and you're just looking for tips on how to improve or expand it, there's always something else to learn, test, or launch.
Here are few examples of ways you can take your lead generation to the next level:
I'm looking back because this is going to be my last post with About Leads as I leave BuyerZone for a new opportunity. I'm excited about the new job - creating marketing content for Fiksu, a company that helps app developers find more loyal users - but I'll miss talking about lead gen and working with the outstanding team at BuyerZone.
I've really enjoyed the chance to help increase awareness of lead gen and share best practices that can help your business do better. From big projects like our State of B2B Lead Gen Survey to last week's webinar (which we'll have the video of soon), I've learned a ton and I hope you have too.
The rest of the About Leads team -- Jeff, Sylvia, and Jon -- will continue to provide the valuable marketing info you need. Good luck, and thanks for reading.