Recently in BuyerZone news Category

As I mentioned a few weeks ago, BuyerZone's President Mie-Yun Lee has been nominated as one of the 50 Most Influential People in Sales Lead Management for 2012. All of us here are very excited and are looking forward to the results next Wednesday!

To vote for Mie-Yun and other worthy candidates you must be an SLMA member. The good news is that you can join for free and access all of SLMA's useful content in the process - a no-brainer for those of us in the online lead gen space.

The voting period ends on Friday, November 30th so sign up this week and let your voice be heard!

The Sales Lead Management Association (SLMA) has just nominated BuyerZone President & Founder Mie-Yun Lee as one of the 50 Most Influential People in Sales Lead Management in 2012!

I've been working with Mie-Yun for a number of years now, and her passion for demand generation is unmatched in this industry. A business purchasing expert at her core, she has helped thousands of businesses keep their pipelines full with quality sales leads since starting BuyerZone back in 1992. The About Leads blog team solutes Mie-Yun on her nomination and will be voting for her well-deserved place on this list.

If you're a member of the SLMA, feel free to vote for Mie-Yun before the November 30th voting deadline. If you're not a member, you can easily join for free to gain access to all of their informative content on sales lead management. Don't forget to vote if you decide to join!

Are you attending the DMA show in Las Vegas, October 13th through 18th? If so, come see us at the Mardev booth (they're our sister company). Whether you want to talk about how we can help you with lead generation or are just looking for lead generation advice, swing on by! 

We'll be at booth 748 on Sunday, October 14th through Tuesday, October 16th.

Hope to see you there!

Last Tuesday we co-hosted a webinar with LeadsCouncil on our recent whitepaper, the Art and Science of Successful Online Lead Generation. Nearly 100 attendees learned simple and actionable lessons from two lead generation experts.

Watch the video (it's just under 50 minutes) and learn for yourself how these simple, yet vital steps can ensure success for your lead generation campaigns:



And if you missed the whitepaper, you can download a free copy here.

Do you have tips for success for online lead generation? Share them in the comments below!

One of the reasons we love providing advice on lead generation is that it applies to so many B2B businesses. Whether you're just starting out and beginning to learn how lead gen can work for you, or you've got a massive, active lead gen platform in place and you're just looking for tips on how to improve or expand it, there's always something else to learn, test, or launch.

Here are few examples of ways you can take your lead generation to the next level:

• Using content curation to expand your audience and engage more readers
• Improving your content marketing - either through more content, better targeting, or more delivery options
• Testing new ways to improve conversion on your lead capture forms

Moving on

I'm looking back because this is going to be my last post with About Leads as I leave BuyerZone for a new opportunity. I'm excited about the new job - creating marketing content for Fiksu, a company that helps app developers find more loyal users - but I'll miss talking about lead gen and working with the outstanding team at BuyerZone.

I've really enjoyed the chance to help increase awareness of lead gen and share best practices that can help your business do better. From big projects like our State of B2B Lead Gen Survey to last week's webinar (which we'll have the video of soon), I've learned a ton and I hope you have too.

The rest of the About Leads team -- Jeff, Sylvia, and Jon -- will continue to provide the valuable marketing info you need. Good luck, and thanks for reading.

In case you missed it, we are offering a free webinar next week based on our recent white paper, "The Art and Science of Online Lead Generation."

I've been working on the deck and my script for the presentation, and I can tell you we are going to pack a lot of info into a short amount of time. Whether you're brand new to online lead gen, or have been doing it for a while but want to get more data and how it can be more effective for you, I think there's something for everyone.

We also plan to include plenty of time for Q&A, so prepare your questions. We'll have me and LeadsCouncil's Michael Ferree on deck to help answer those tough lead gen questions.


When: Tuesday, September 18, 2012
Time: 2pm EST
Who should attend: B2B marketers and sales professionals who want to learn clear and actionable tips for succeeding with online sales leads from the experts.

Register now at: https://www3.gotomeeting.com/register/756885614

See you next week!

Don't miss the latest edition of our best of the blogs series: The Best Business Technology Blogs of 2012.

This article highlights ten wonderful blogs that provide valuable tips and expert advice on an array of technology topics, including retail technology, computer software, and telecom equipment.

What makes this Best of BuyerZone edition a bit more special is that the top five blogs provided valuable insight into upcoming trends in their industry. Read what key trends are emerging in cloud technology and find out what technologies are improving the "customer experience."

These predictions can give you insight into what you need to be prepared for in coming months. Be sure to check it out!

We recently launched our new whitepaper, the Art and Science of Successful Online Lead Generation. And now, we're hosting a webinar with our friends at LeadsCouncil to talk about our tips, in-depth!

The webinar will be hosted by Michael Ferree, Director of LeadsCouncil and will feature Jeremy Sacco, Editorial Manager at BuyerZone and the author of the whitepaper.

Here are the details:

When: Tuesday, September 18, 2012
Time: 2pm EST
Who should attend: B2B marketers and sales professionals who want to learn clear and actionable tips for succeeding with online sales leads from the experts.

Register now at: https://www3.gotomeeting.com/register/756885614

We hope you can join us on the 18th!

As we mentioned last week when it happened, Jeff and I were on the SLMA radio show talking about the results of our State of B2B Lead Gen survey and white paper. We had a good time speaking with Jim Obermayer about our survey results, where we see B2B marketing going, and the problems that today's marketing organizations are facing.

Now you can take a listen: here's the podcast version of the interview.


If the player above doesn't work for you, don't worry, you can download the interview and read the SLMA's summary here.

Let us know what you think - do we have a future in radio?

Tonight, Jeff and I are going to be making our web radio debut, thanks to the Sales Lead Management Association. They've asked us to join their weekly live broadcast to talk about the results from our recent State of B2B Lead Generation survey. 

We're looking forward the chance to talk through the survey, and answer questions we weren't able to get to in our whitepaper. Join the broadcast and see what else we found: get the details and the link to listen live here.

Thursday, August 16, 5 pm PST. (Yep, 8 pm for us East Coasters.)