Sadly, the last Hanukkah candle is lit tonight. But to celebrate this year’s festival of lights, I wanted to share 8 quick tips that can make your social channels and content pop. 1) Choose out-of-the-box images over boring photos Don’t ever publish a piece of content without an image. But more importantly, make that image [...]
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Content marketing should be a tool in any B2B marketer’s tool belt. Creating great content that drives visitors to your site is important, but you want to make sure you’re garnering an audience that will convert through that content (whatever that conversion may mean for your business). This should be the foundation and starting point [...]
One of my favorite things to do around Halloween is to watch all the classic Halloween movies. Amongst the spooky movie selection is my all-time favorite: Hocus Pocus. After watching the movie recently, I realized that there are a few lessons content marketers can actually take away. They are as follows: 1) Nurture as many [...]
Earlier this month, our best of the blogs series, Best of BuyerZone, was ranked as a top series on Zac Johnson’s The BIG List of Top Internet Marketing Blogs. To be on this list and ranked next to well-known sites like Marketo, AdAge and Technorati was a great way to start my September. It just [...]
PPC and content marketing are two channels that can’t be ignored in the B2B space, where lead volume is crucial and often times the most important aspect. While these two departments often work independently, there is a vast amount of data that can (and should) be shared to improve the bottom line. In this post, [...]
If you’re wondering the answer to that question, we have good news for you. We’re curious too. If you recall from last summer, we publisher our first ever State of B2B Lead Generation. See the full report here, or the infographic we created. As another year has passed, it’s time again to see what’s changed [...]
All of the business information you want to convey to your readers has a “proper” medium. Not every piece of data will make a good blog post, and there are surely some lengthy blog posts out there that could have been consumed better as a chart or infographic. SlideShare is no different and should be part [...]
Last week, I had the pleasure of speaking at the B2B Marketing Summit in London on behalf of BuyerZone’s sister company, emedia. Like BuyerZone, emedia is a B2B lead generation company. They help thousands of clients generate leads through content syndication – mainly though targeted email bulletins. I’m not here, however, to pitch you on [...]
I can’t believe it’s already June. With half the year almost over, it’s time to analyze how your content projects are going. If they are going great, Mazel Tov! If they are slowing down – never fear, good reads are here. Stop yourself from falling into the summer slump with these following AWESOME content resources: [...]
Experienced B2B sales professionals know that lead generation is a numbers game. While it would be great if every lead was responsive and willing to have a conversation about your product or service, it just doesn’t work that way. Leads are generated from many different sources and they often have varying levels of buying intent [...]
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