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Establishing Guidelines for a Content Audit

A major concern for online marketers in 2014 is to ensure that your site is offering information that is unique on a site level – and hopefully on the web as well. *Queue* —  the CONTENT AUDIT. A content audit is defined by Kristina Halvorson and Melissa Rach as “An accounting of all currently published [...]

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The 3 T’s to Viral Content

As you finalize your content marketing strategy for 2014, you might want to head over to our latest edition in our Best of BuyerZone series: The Best Content Marketing Blogs of 2013. There you’ll find well-known content marketers sharing their secret to making a piece of content go viral. It’s worth reading on your lunch [...]

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SEO Predictions for 2014

There were a number of different SEO events this past year that changed how business is done online. Marketers saw algorithm changes become 10 day roll outs, a couple of Penguin updates, a domain crowding change, as well as updates to the SERP layout. There are a few things that we saw happen that will [...]

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Announcing: The Best Content Marketing Blogs of 2013

Today, we are pleased to announce the latest publication from our Best of BuyerZone series: The Best Content Marketing Blogs of 2013. “Content Marketing” is the business term of 2013. Companies know they need to do it but still might not be sure of how to go about it. Well, this article highlights 10 wonderful [...]

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8 Content Marketing Tips for the 8th Night of Hanukkah

Sadly, the last Hanukkah candle is lit tonight.  But to celebrate this year’s festival of lights, I wanted to share 8 quick tips that can make your social channels and content pop. 1) Choose out-of-the-box images over boring photos Don’t ever publish a piece of content without an image. But more importantly, make that image [...]

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A Checklist to Drive Conversions Through Content

Content marketing should be a tool in any B2B marketer’s tool belt. Creating great content that drives visitors to your site is important, but you want to make sure you’re garnering an audience that will convert through that content (whatever that conversion may mean for your business). This should be the foundation and starting point [...]

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3 Content Marketing Lessons the Movie “Hocus Pocus” Can Teach Us

One of my favorite things to do around Halloween is to watch all the classic Halloween movies. Amongst the spooky movie selection is my all-time favorite: Hocus Pocus. After watching the movie recently, I realized that there are a few lessons content marketers can actually take away. They are as follows: 1) Nurture as many [...]

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The Best of BuyerZone Series Celebrates 2 Years

Earlier this month, our best of the blogs series, Best of BuyerZone, was ranked as a top series on Zac Johnson’s The BIG List of Top Internet Marketing Blogs. To be on this list and ranked next to well-known sites like Marketo, AdAge and Technorati was a great way to start my September. It just [...]

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How Content Marketers and PPC’ers Can Work Together

PPC and content marketing are two channels that can’t be ignored in the B2B space, where lead volume is crucial and often times the most important aspect. While these two departments often work independently, there is a vast amount of data that can (and should) be shared to improve the bottom line. In this post, [...]

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What’s the State of B2B Lead Generation?

If you’re wondering the answer to that question, we have good news for you. We’re curious too. If you recall from last summer, we publisher our first ever State of B2B Lead Generation. See the full report here, or the infographic we created. As another year has passed, it’s time again to see what’s changed [...]

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