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Still ignoring mobile optimization for your email marketing? Time to take it seriously.

If you still aren’t optimizing your email marketing efforts for mobile, the latest Email Client Market Share report from Litmus may be the motivation you need to make it happen. According to the report, email opens on mobile devices have finally surpassed the 50% mark, with 26% of all opens occurring on the iPhone alone. [...]

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Should you talk turkey?

Every year around this time the debate is sure to come up for any B2B business using email marketing. Thanksgiving is around the corner, people are starting to emit holiday cheer, and you’re wondering if you should use that to your advantage from a marketing standpoint. While holiday themed marketing campaigns are an annual staple [...]

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A Checklist to Drive Conversions Through Content

Content marketing should be a tool in any B2B marketer’s tool belt. Creating great content that drives visitors to your site is important, but you want to make sure you’re garnering an audience that will convert through that content (whatever that conversion may mean for your business). This should be the foundation and starting point [...]

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Why User Testing Your B2B Site is a Good Idea

Guest Post by Andrew Holstein, Online Marketing Analyst at eMedia I know you’ve put a ton of work into the design and usability of your website.  Every good B2B marketer does.  You’ve tweaked colors, images copy and layout all in the name of boosting the conversion rate.  But if there’s one thing you need to [...]

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Drive more leads with a cohesive flow

One of the simplest and most common tactics to drive leads consists of an email marketing campaign to a list of potential prospects and a dedicated landing page to expand on your email. Sometimes this landing page will highlight an exclusive offer in more detail or serve as the portal to download a content piece [...]

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Don’t let the summer slow your email campaigns

So it’s that time of year. The sun is shining, the traffic is a little lighter, and you get the feeling that everyone must be at the beach instead of in the office. While that may be partially true, it shouldn’t completely put the brakes on your email marketing efforts. There are a number of [...]

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B2B PPC Prep for July 4th

A guest post by Henry Eisemann from BuyerZone’s PPC Team Independence Day is tomorrow! Bags are packed and plans are set for the long holiday weekend. But what does that mean for PPC’ers? There are a few holidays that dramatically impact B2B traffic. At BuyerZone, we’ve noticed 5 holidays that stand apart from the rest: [...]

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Interview Chair – web developer Ryan Doherty on the importance of design in online lead gen

I recently posted about the importance of modernizing your web site to ensure you make a good first impression on potential clients. I was able to grab our lead designer and web developer Ryan Doherty for a follow up chat on the topic. Here is the transcript: About Leads: How crucial is the design of [...]

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Is your B2B website still cutting it?

You go to your website every day and it looks pretty good to you, but it may be hurting your image more than you think. If your site was designed a few years ago, chances are it’s lagging behind the competition in terms of fit, finish, and web design techniques that are all the rage [...]

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Design trends and their effect on lead generation

We all know creative marketing copy and great deals are big factors in successful online lead gen, but understanding the latest design trends and how to use them to present your message cannot be overlooked. Using a stale design aesthetic in a marketing email, advertisement, or on your website can make even the best company [...]

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