Introduction to About Leads

So you want to learn more about lead generation? Excellent. That’s what we’re here for.

This blog is BuyerZone’s foray into providing information and news for buyers and sellers of online leads. Whether you’re in B2B or B2C, education, finance, equipment, or services, and whether you deal with a handful or thousands of leads a month, we have something for you.

  • How to compare different lead gen sources
  • The best ways to track and measure ROI
  • Sales tips that will help you get the most out of your leads
  • News from the wider lead gen industry
  • Reviews of CRM, lead nurturing, and other tools
  • Interviews with lead gen experts

Our expertise is based on years of leading the B2B lead gen market. Interested in working with BuyerZone? Find out how we can help your business.

Some example posts to help you get a flavor of what we do:

Can better prospect data help your sales efforts?
An interview with ZoomInfo, a provider of business intelligence.

Why leads ignore your emails: Five quick tips for effective writing
Get your point across quickly and clearly for a quick boost in email performance.

Hooking “leads” that aren’t ready to buy through content
Not all visitors are ready to be leads right away — but provide the right information and assistance and you can make sure they’ll return when they are ready to buy.

Of course, what we really want to do is talk about the topics that are most valuable to you. So let us know!

Meet the bloggers

0gordiniJeff Gordon
As the Senior Marketing Manager, Jeff spends most of his days putting to practice many of the tips and advice featured in this blog to attract both buyers and sellers to BuyerZone. When he has free time – he enjoys eating sour candy.Email Jeff.

0sylviaSylvia Rosen
As an Online Marketing Analyst and Writer, Sylvia uses her journalism background to connect with industry professionals to write on the latest industry trends. She enjoys writing for BuyerZone and getting the chance to interview a variety of professionals in the top business industries. If you would like to be featured in the Best of BuyerZone series or contribute to Industry Insights, contact Sylvia directly.

0JonJon Faitel
As a Senior Marketing Analyst, Jon drives many marketing initiatives at BuyerZone including email campaigns, blogging, and the BuyerZone e-newsletter. He also works with sales on new business development and the optimization of client communications. When not at work, he enjoys following professional football and taking leisurely strolls with his Boston Terrier. Email Jon.

dylan_mazeika-thumb-250x250-171908Dylan Mazeika
As the Content Marketing Specialist at BuyerZone, Dylan strives to ensure that buyers are provided with up-to-date information to make buying decisions. He looks forward to contributing to the About Leads blog more in the future, but in his free time you’ll find him relaxing catching up with Boston sports. Email Dylan.

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