As I mentioned a few weeks ago, BuyerZone’s President Mie-Yun Lee has been nominated as one of the 50 Most Influential People in Sales Lead Management for 2012. All of us here are very excited and are looking forward to the results next Wednesday!To vote for Mie-Yun and other worthy candidates you must be an [...]
Tag Archives | lead management
You probably know by now that lead nurturing is an important piece of the puzzle when it comes to closing leads. Savvy marketers and sales professionals have really begun to grasp the concept that not all buyers are ready to speak to a salesperson, but may very well be interested in purchasing a product or [...]
Whether you’re a small company or a large one, having leads in your sales pipeline isn’t enough. You need to track and monitor leads as they move through the sales process to prevent lost opportunities. Many companies use sophisticated software programs, such as a Customer Relationship Management (CRM), to assist them in tracking sales leads. [...]
Silverpop’s B2B Marketing University was a great source information for anyone involved in marketing or managing a sales and marketing organization. (Or as Joe Moloney pointed out during the roundtable discussion — “marketing and sales” — marketing comes first in practice, it should come first in titles, too.) Here are some of the themes we [...]
We’ll cover lead follow-up tips and processes at length in future blog posts, but I wanted to spend a few minutes offering what I think are a few great tips when sending the all-important initial email to a prospect. The ‘why’ before the ‘what’: What is the benefit your product or service offers? How does [...]
Improving your lead management techniques isn’t something that can wait until your pipeline starts to suffer: by then, it’s too late, as the leads you could have been developing are cold or have purchased from someone else. But evaluating something as complex as your end-to-end sales process can be a challenge — and even if [...]
BuyerZone's About Leads blog is your chance to learn from the experts in online lead generation. We'll talk about lead sources, sales techniques, lead nurturing, online marketing, and more. We'll also share some insights we've developed in 10+ years of online lead gen work. You can also meet our bloggers, or learn more about having BuyerZone fill your inbound lead pipeline.
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