Every year around this time the debate is sure to come up for any B2B business using email marketing. Thanksgiving is around the corner, people are starting to emit holiday cheer, and you’re wondering if you should use that to your advantage from a marketing standpoint. While holiday themed marketing campaigns are an annual staple [...]
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Did the title of this post make you pause and think? I hope so – because it runs counter to what we’re normally told to believe. In the world of lead generation, we’ve always taught the need for speed when it comes to following up on leads. And while we can’t completely discount speed, we [...]
To continue our analysis into the key takeaways from our recent State of B2B Lead Generation report for 2013, we wanted to dive deeper into the role of technology and how it impacts B2B marketers. If you recall from last week, we posted about the increase in technology usage we found in our study. CRM [...]
We’re thrilled to release our new report on the State of B2B Lead Generation for 2013. The report – as we did in 2012 – dives into the complex and evolving world of online lead generation with a distinct B2B focus. We asked a few hundred B2B marketers lots of questions about lead generation, lead [...]
Guest Post & Presentation by Andrew Holstein, Online Marketing Analyst at eMedia Friday the 13th puts fear into even the least-superstitious people – and Marketers are a great target. In the world of online marketing, it’s so easy for something to go terribly wrong: The website servers shut down The email campaign you’ve been working [...]
Guest Post by Nadia Kuznets from BuyerZone’s Affiliate Marketing Team Last month I explained why it’s so important for you to incorporate affiliate marketing into your lead gen strategy. Today, I want to explain what to do after you start signing new affiliates. As an Account Manager, you should always try and help your affiliates [...]
As some of you may know, Gmail rolled out a new inbox structure in May that aims to separate “primary” emails sent by family and friends from emails Google deems to be more “social” or “promotional” in nature. The immediate thought from those who rely heavily on email marketing to generate leads was that this [...]
Guest Post by Nadia Kuznets from BuyerZone’s Affiliate Marketing Team Affiliate Marketing is a great way to generate leads for your business. The implementation is simple and with a constant emergence of new affiliate networks and websites, the opportunities are endless. Last year, Rachel explained how it worked. In this post, I’m going to explain [...]
We’re wrapping up the survey aspect of our State of B2B Lead Generation 2013 report. If you’re in B2B and haven’t shared your thoughts, you can still do so through Thursday. Take the survey now! In the meantime, we thought we’d give our loyal About Leads blog readers a sneak peek at some of the [...]
Are you in B2B? As we mentioned a few weeks ago, we’re kicking off our 2013 update to The State of B2B Lead Generation and we want to know your thoughts! Take the survey now! Lead generation is an evolving discipline and we need to know more about your lead generation practices including which lead [...]
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