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Still ignoring mobile optimization for your email marketing? Time to take it seriously.

If you still aren’t optimizing your email marketing efforts for mobile, the latest Email Client Market Share report from Litmus may be the motivation you need to make it happen. According to the report, email opens on mobile devices have finally surpassed the 50% mark, with 26% of all opens occurring on the iPhone alone. [...]

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The 3 T’s to Viral Content

As you finalize your content marketing strategy for 2014, you might want to head over to our latest edition in our Best of BuyerZone series: The Best Content Marketing Blogs of 2013. There you’ll find well-known content marketers sharing their secret to making a piece of content go viral. It’s worth reading on your lunch [...]

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State of B2B Takeaway #5: The Rise of 3rd Parties

As we forge ahead with our key takeaways from our recent State of B2B Lead Generation report – we’ve arrived at takeaway #5 (of 6): Companies want leads and they’re increasingly relying on third parties to help them accomplish that goal. You already know from our last post that companies want leads and are willing [...]

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Should you talk turkey?

Every year around this time the debate is sure to come up for any B2B business using email marketing. Thanksgiving is around the corner, people are starting to emit holiday cheer, and you’re wondering if you should use that to your advantage from a marketing standpoint. While holiday themed marketing campaigns are an annual staple [...]

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State of B2B Takeaway #3: Speed of Lead Follow-up Isn’t So Important

Did the title of this post make you pause and think? I hope so – because it runs counter to what we’re normally told to believe. In the world of lead generation, we’ve always taught the need for speed when it comes to following up on leads. And while we can’t completely discount speed, we [...]

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State of B2B Takeaway #2: Technology Usage Improves Perception of Lead Quality

To continue our analysis into the key takeaways from our recent State of B2B Lead Generation report for 2013, we wanted to dive deeper into the role of technology and how it impacts B2B marketers. If you recall from last week, we posted about the increase in technology usage we found in our study. CRM [...]

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Introducing the State of B2B Lead Generation 2013

We’re thrilled to release our new report on the State of B2B Lead Generation for 2013. The report – as we did in 2012 – dives into the complex and evolving world of online lead generation with a distinct B2B focus. We asked a few hundred B2B marketers lots of questions about lead generation, lead [...]

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How to Change Your Marketing Luck this Friday the 13th

Guest Post & Presentation by Andrew Holstein, Online Marketing Analyst at eMedia Friday the 13th puts fear into even the least-superstitious people – and Marketers are a great target. In the world of online marketing, it’s so easy for something to go terribly wrong: The website servers shut down The email campaign you’ve been working [...]

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Why Optimizing Your Affiliates’ Performance Works in Your Advantage

Guest Post by Nadia Kuznets from BuyerZone’s Affiliate Marketing Team Last month I explained why it’s so important for you to incorporate affiliate marketing into your lead gen strategy. Today, I want to explain what to do after you start signing new affiliates. As an Account Manager, you should always try and help your affiliates [...]

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Gmail’s new tabbed inbox – Is it a problem for lead generation?

As some of you may know, Gmail rolled out a new inbox structure in May that aims to separate “primary” emails sent by family and friends from emails Google deems to be more “social” or “promotional” in nature. The immediate thought from those who rely heavily on email marketing to generate leads was that this [...]

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