
Lead Referral Program
BuyerZone Attracts Active Buyers Through:
Comprehensive Buyer’s Guides and purchasing articles syndicated on leading websites like BusinessWeek, Entrepreneur.com, Yahoo! Small Business and Inc.com
- Advertising relationships with parent company Reed Business Information publications, websites and tradeshows
- Marketing programs that target small and mid-sized businesses
- Strategic partnerships with industry associations
- The Real Deal e-newsletter (800,000+ subscribers), which provides purchasing advice and tips to make you a smarter buyer for your business
How it Works: The BuyerZone Request for Quotes Process
- Buyers complete an online Request for Quotes form: BuyerZone collects key information from buyers through product-specific quote requests on the BuyerZone.com site.
- Buyer requests are verified and matched to a limited number of suppliers: BuyerZone verifies the request and contact information of each prospective buyer. A dynamic matching system then identifies a limited number of companies in the BuyerZone supplier network whose offerings meet their needs.
- Matched suppliers follow up with buyers directly: Leads are delivered to matched suppliers via email or direct data feed. Suppliers immediately begin the selling process.
- Buyer's purchasing status communicated to suppliers: As an added benefit, BuyerZone surveys buyers in the weeks following their RFQ submission and relays their purchasing status and sales process feedback directly to matched suppliers.

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