Putting your best foot forward online
Your business's online image is important no matter what industry you're in. This month we've got two articles that can help you get the most out of your Internet activities: a guest article on creating a great, content-rich web site, and an introduction to Twitter, the new media star of the moment.
If you're already using Twitter, follow @buyerzone—and let us know what you'd like to hear more about.
— Jeremy Sacco, BuyerZone Editorial Manager
Are you getting the most out of your company's web site? Do you get a small number of leads or a low interaction rate? Could your site be doing more to engage customers and drive conversions?
In this article, Michael Hawley, VP of Experience Design at Mad*Pow, shares straight-forward strategies for improving the quality of your web site and optimizing its overall effectiveness.
Read the full article.
Mailing list brokers help you acquire new customers by customizing prospect lists for email or direct mail marketing. By targeting specific demographics and purchasing behavior, you can get a great return on your investment.
Read about the types of mailing lists available, how to target your audience, and how much it costs.
The right lead generation program can find you new, qualified customers for your business. But which is best?
David Perry, BuyerZone's Vice President of Sales, offers advice from his many years of lead generation experience, and details lead gen programs' advantages over traditional marketing vehicles.
Read the full Q&A.
You've probably heard about Twitter by now—but is it really something useful for business? We'll help sort it out.
Find out what you need to know about Twitter.
National Business Headlines

Learn how to boost web traffic with this introduction to SEO copywriting basics.
—Source: Entrepreneur
Some say the law's benefits aren't easy to figure out: "Who has time to read it?"
—Source: New York Times (free registration required)
A new business is like a shortwave radio. You have to fiddle patiently with all the dials until you get the reception you want.
—Source: Inc.