March 2009 - The Real Deal

The Real Deal™

Expert purchasing advice from BuyerZone

March 2009

Top Purchases

Top purchases in March 2008:

And more >>

Other Purchases to Consider

Pricing Examples

Monitored alarm systems

Want to protect your business 24x7 with a monitored alarm but not sure of the costs? Check out what BuyerZone customers paid for their systems:

"$199 for basic alarm; just under $105 for first quarterly monitoring installment; then about $20 for first quarterly installment of service contract; will take advantage of free basic home alarm system - and only pay for additional and monthly monitoring at home - great deal."
— Accounting Partner, Bedford, New Hampshire

"$2,600 for standard burglar alarm system with additional digital color 2-camera surveillance."
— Pest Control Company, Laurens, South Carolina

Read more alarm system pricing examples.

BuyerZone Basics

BuyerTrail Directory

Researching your next purchase but not ready for suppliers to contact you? With BuyerTrail, you can instantly compare product details from multiple brands side-by-side.

Try the BuyerTrail supplier directory today.

Putting your best foot forward online

Your business's online image is important no matter what industry you're in. This month we've got two articles that can help you get the most out of your Internet activities: a guest article on creating a great, content-rich web site, and an introduction to Twitter, the new media star of the moment.

If you're already using Twitter, follow @buyerzone—and let us know what you'd like to hear more about.

— Jeremy Sacco, BuyerZone Editorial Manager

Improve the effectiveness of your web site

Are you getting the most out of your company's web site? Do you get a small number of leads or a low interaction rate? Could your site be doing more to engage customers and drive conversions?

In this article, Michael Hawley, VP of Experience Design at Mad*Pow, shares straight-forward strategies for improving the quality of your web site and optimizing its overall effectiveness.

Read the full article.

Buyer's Guide: Mailing list brokers

Mailing list brokers help you acquire new customers by customizing prospect lists for email or direct mail marketing. By targeting specific demographics and purchasing behavior, you can get a great return on your investment.

Read about the types of mailing lists available, how to target your audience, and how much it costs.

BuyerZone Q&A: Achieving ROI with lead generation programs

The right lead generation program can find you new, qualified customers for your business. But which is best?

David Perry, BuyerZone's Vice President of Sales, offers advice from his many years of lead generation experience, and details lead gen programs' advantages over traditional marketing vehicles.

Read the full Q&A.

Ask the Expert: What is this Twitter thing, anyway?

You've probably heard about Twitter by now—but is it really something useful for business? We'll help sort it out.

Find out what you need to know about Twitter.

National Business Headlines

Make search engines your friends

Learn how to boost web traffic with this introduction to SEO copywriting basics.
—Source: Entrepreneur

Stimulus law aids small business, but benefits are not easy to find

Some say the law's benefits aren't easy to figure out: "Who has time to read it?"
—Source: New York Times (free registration required)

How hard could it be?: Start-up static

A new business is like a shortwave radio. You have to fiddle patiently with all the dials until you get the reception you want.
—Source: Inc.

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