Learn from the pros
You may be the best in the biz at your primary job-but chances are you're not an expert in all areas of business. It pays to watch what other businesses are doing and learn from those are doing well.
We've got two people you can learn from this month from our new business advice blog In the Zone: First, our exclusive interview with Aaron Magness at Zappos can help you learn how in-depth customer interaction can pay off. Second, learn the basics of email marketing from BuyerZone's own Jeff Gordon.
— Jeremy Sacco, BuyerZone Editorial Manager
Online retailer Zappos spends considerable time and resources fostering relationships with their customers. This communication has helped the company deliver the best shopping experience over and over again.
Can it work for your business? Aaron Magness, Zappos' Director of Business Development, shares valuable tips for getting to know your customers better.
Read the full article.
Boost productivity and job satisfaction by making sure you invest in these 5 essentials. You probably already know you need most of these items—but we're going to tell you why you should spend more time and money on each of them.
Read the full article.
LCD projectors allow you to vividly display information about plans, projects, or products. The best projector for you is the right size, with the right features, and the functionality that leaves a lasting impression on your audience.
Read about the different types and weights available, how to select the best resolution, and what you can expect to pay.
Not using email marketing yet? It's easier than you might think—and we're not talking about spam.
Learn how you can start using email for both customer acquisition and building loyalty with existing customers.
National Business Headlines

Learn how to boost web traffic with this introduction to SEO copywriting basics.
—Source: Entrepreneur
Some say the law's benefits aren't easy to figure out: "Who has time to read it?"
—Source: New York Times (free registration required)
A new business is like a shortwave radio. You have to fiddle patiently with all the dials until you get the reception you want.
—Source: Inc.