October 2008 - The Real Deal

The Real Deal™

Expert purchasing advice from BuyerZone

October 2008

Top Purchases

Top purchases in the last month:

Pricing examples

Postage Meters

Renting a postage meter ensures you always place accurate postage on your packages without having to stand in long lines at the post office. But how much does it cost? Check out what other BuyerZone users paid:

"Mailroom Consultants (FP Mailing) T-1000 postage meter and scale. 24 months, $24.95 per month, includes unlimited resets and maintenance. Ink cassettes = 3/$64.95 (1,600 imprints each). Best price."
— Fastening Manufacturer, Wixom, Michigan

"We went with the DM400 from Pitney Bowes. The lease is 53 months and is $181/mo. Included in the service is: e-certified return receipt, an automatic feeder for both letters and labels, free reset fees, machine / computer integration software, training, maintenance / service repairs."
— Manufacturing company, Conshohocken, Pennsylvania

Read more real-world pricing examples.

BuyerZone basics

This month's issue

Don't let market madness be a distraction

Unless you're in the financial sector, the chaos on Wall Street shouldn't have a day-to-day impact on your operations. Even if business is down, you've got clients to satisfy and bills to pay, so stay focused.

It might even be time to add a new marketing tactic to your arsenal. This month's Q&A focuses on search engine marketing – displaying your text ad to thousands of web searchers. Or maybe you need new facilities – our featured Steel Buildings Buyer's Guide can introduce you to an inexpensive construction option.

Questions? Comments? Let me know and I'll address them in future issues.

- Jeremy Sacco, BuyerZone Editorial Manager

Buyer's Guide: Steel Buildings

Among the many benefits a prefabricated steel building affords your business: it's less expensive than traditional construction, it can be completed in just a few months, and it's durable enough to last for decades.

Read our Buyer's Guide to learn the features of steel buildings, available options, how to choose a dealer, and pricing.

Read the complete Buyer's Guide here.

The 5 scare tactics to avoid

Don't let a vendor intimidate you into making the wrong purchase: here are 5 scary sales tactics you'll want to watch out for the next time a salesperson is pitching their solution.

Read the full article.

BuyerZone Q&A - Growing your business with search marketing

Getting new customers to your web site can be a challenge, but an experienced search marketing team can give you the best chance at success. Mark Franklin, Director of Search Marketing for Datran Media, explains which search marketing techniques work best and how businesses with limited budgets can get started.

Read the full Q&A.

Ask the Expert - LCD projector brightness

One of your most important considerations when shopping for an LCD projector is how bright you need the machine to be. BuyerZone's editors break down the different levels of LCD projector brightness available.

Read BuyerZone's expert answer or ask your own question.

National business headlines

Two new support options for SMBs

Options for outsourcing your IT support and network management continue to expand with new services from Sparxent and Staples.
-- Source: Network World

'SaaS-ing' Back At The Economy

Which would you rather be: a Wall Street banker without a job or a small company? In these times, in the midst of an economic meltdown, the choice should be obvious.
-- Source: Forbes

10 Mistakes Employers Make in Hiring

You've probably seen plenty of embarrassing gaffes from job applicants - but does your business make any of these mistakes on the other side of the hiring process?
-- Source: U.S. News & World Report

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