Business owners' favorite software picks
By Diane O'Brien, Senior Content Writer
April 17, 2001
When you think software, it's tough to pinpoint a definition. Software has quickly evolved
along with technology. From new trends like application service providers and wireless
software to good old-fashioned shrink-wrapped programs, the term has taken on countless
flavors. But ask small business owners what their favorite software is, and most likely
they'll immediately be able to throw out a title. Here's a sample of some business owners'
No. 1 software picks.
Project perfect
When you're busy translating software into foreign languages for clients, who has the
time to deal with project management? Bob Michaelson, co-founder of Sinometrics International
Inc. in Lynnwood, Wash., found himself in this very situation. But it turns out the solution
was already sitting on his hard drive.
Sinometrics had Microsoft Office Suite installed on each computer, which includes the
database software Access. Michaelson first took a stab at it eight years ago, and he now
has a handful of detail-ridden databases that keep track of the company's ever-expanding
projects.
"It's definitely user-friendly," said Michaelson, who intends to stick with Access as
his business grows. "I used the trial-and-error approach and caught on quickly."
HR made easy
Four years ago, Cynthia Adkins was at home in San Diego with a new baby and a strong
desire to continue working. So she put her hotel concierge experience to the test and started
Concierge at Large, which initially targeted affluent private clients and has expanded
to include everything from personal assistants to event planning for large corporations.
The reality of managing her employees set in as business started booming. Adkins didn't
want to bring in an HR manager just yet, but needed something to take care of everyday
HR tasks. The new trend of ASPs sparked her interest.
Adkins found just what she was looking for with Rivio.com, an ASP dedicated to providing
a full menu of services for small businesses, including HR administration. Best of all,
her employees, who are all across the nation, could access the service from anywhere.
Need for speed
Jim McCormack, co-founder of Boston-based cooking magazine Cook's Illustrated, realized
his business was about to see a boost in audience size due to the premiere of its TV show
this past winter. His top priority was making sure his customers, especially those who
used the magazine's Web site, continued to receive top-rate service.
McCormack turned to Clearway Technology for help. The company's Content Delivery Network
software (CDN), FireSite, was just what McCormack needed to ease his fears about a site
slowdown. Once installed on your Web server, FireSite is able to keep your site speedy-even
during peaks in traffic.
Client billing
In 1995, Patty LaPeters and Lori Siragusa decided to tap into their corporate marketing
expertise and start their own business: Inline Innovations, a strategic marketing firm
in Longwood, Fla.
"When we started growing, we needed software that would keep track of activities for each
client and each project," says LaPeters. "We wanted our clients to know exactly what they
were paying for when they received their bill."
The complex billing software, Timeslips, was the answer. On top of tracking client billing,
Timeslips also traces the company's budgets and various projects. It's individually password-protected,
so there's no threat of employees' eyes wandering into the wrong spot.
Finding a 401(k)
In 1997, Jim Higgins Jr. co-founded By Appointment Only, which provides a virtual sales
force for high-tech companies. Let's say the volume of necessary cold calls outweighs your
staff - By Appointment Only will come in and make the calls for you.
Higgins knew a full benefits package with a 401(k) plan was key to attracting the best
talent for his office in Lowell, Mass. And his growing business needed good staff members,
quick.
Word-of-mouth pointed him in the direction of a small online 401(k) service, Emplanet.
Since he started using the ASP, he couldn't be happier, calling it a "no-worries solution." Higgins
pays a monthly per-employee fee for Emplanet's services, which include a wide range of
well-known funds to choose from. Employees have 24/7 access to their Web-based accounts,
making it a hit with them.
"We're a service company, so I know about customer service," Higgins says. "Emplanet's
service is top-notch and has enabled us to grow as fast as we have been."