Software sales on the Web
Mie-Yun Lee, Editorial Director, BuyerZone.com
June 15, 2000
If you don't buy your company's software from the Internet, you may want to start.
By 2005, over two-thirds of all software sales will be made over the Internet (up from
12 percent now), according to the Business Software Alliance. As software companies become
more innovative with online sales and distribution, your business has every chance to
benefit.
Options
Currently you have three options for obtaining software from the Internet:
- Buy boxed software from online stores.
- Purchase a download from a vendor Web site.
- Access a program on a rental basis from an Application Service Provider (ASP).
All three methods usually only apply to off-the-shelf applications that require little
or no customization to your business.
Packaged software
While local retail stores offer a healthy menu of out-of-the-box software, most stores'
inventory can't match what's available on the Web. Furthermore, pricing at online stores
is typically more competitive than in traditional over-the-counter locations.
However, most retail outlets and third-party vendors have a working knowledge of programs
and their scalability. If you want specific recommendations based on your needs, you
may want to forgo the online store in favor of your local computer shop.
Downloads.
Downloading purchased software directly from vendor Web sites (known as Electronic Software
Distribution, or ESD) can get you discounts and save you time.
If you have a 56K modem or a faster connection, you can download a program in a couple
of hours or minutes - even on weekends or in the wee morning hours
Selected downloads are available from big names like Adobe, producer of the popular
design tools, Symantec, which produces Norton Utilities, and third-party vendor sites
that feature collections of software. (Symantec discounts downloads by 10% over packaged
versions, and smaller software companies can discount by up to 30%.)
While we can look forward to a future of completely downloadable software, at this point
ESD does have a way to go. Microsoft, for example, will still only ship you major applications
like MS Office.
If you do choose to purchase a download, make sure that if you encounter snags your
vendor will offer technical support and another copy. Or see if they will allow you to
simply reconnect and continue downloading from the point you stopped.
And once you're done, try to backup the downloaded software yourself on disk. Most IT
people like to keep hard copies of programs readily available.
Many downloaded applications include electronic help manuals in PDF format. Print these
out for easy access. If you need additional support, check vendor sites for online tutorials.
ASPs
The rise in popularity of Application Service Providers (ASPs) over the last year or
so means that you can access all kinds of software, from human resources management to
email hosting, over the Internet for a monthly per-user fee. Renting applications rather
than buying them can save you up to 50 percent of costs per user.
More than that, using ASPs can save big on time by allowing you to rid yourself of the
hassles surrounding installation, debugging, troubleshooting and upgrading. You've essentially
outsourced the biggest portion of your IT department. How's that for efficiency?
Quick tips
Off-the-shelf only. You can usually only
purchase or rent non-customized software applications over the Internet.

Keep registration info on hand. Make sure you can easily refer to the purchase
details of your downloaded program in case you need to access the info later.

Download bug fixes. Check vendor Web sites monthly for any released updates
to your software, especially bug fixes and patches that may solve security problems. |