Boost morale with worthwhile incentives program
Mie-Yun Lee, Editorial Director, BuyerZone.com
September 13, 2000
Every once in a while, I like to take my employees out for a company-sponsored dinner.
It works wonders - it's much appreciated by my staff and really boosts morale.
If a few burgers can do this, think of how effective a formal incentives program can
be at your workplace. Even the smallest businesses can customize a program that suits
all of your employees, as well as your budget.
When setting up an incentives program, start small. An easy way is to offer an incentive
around a key goal or the completion of a project. Employees can work toward the targets,
like hitting certain sales figures or meeting certain deadlines.
Be creative with rewards. You don't have to offer the traditional trophy or plaque.
Great monthly or quarterly rewards can be had for less than a few hundred dollars, like
online gift certificates or a PDA, a.k.a. personal digital assistant.
And don't assume rewards have to be individual. Promote teamwork by taking everyone
out to dinner or buying something fun for the office, like a pingpong table.
Managing an incentive program that gauges ongoing performance requires more effort.
To do that well, you will need to track your employees' performance, keep them updated
on their status, all while trying to figure out a desirable reward.
Incentive services can help take care of the drudge work around communicating status
and choosing rewards. And good news - some online incentive services will manage your
program for free, which can be the right price tag for any small business.
Services will differ, but most offer a simple game plan that involves a point system,
where one point typically equals $1. You award points to your employees based on their
performance. These points can then be redeemed for rewards offered through the service's
online catalog or gift list.
If you choose to outsource, take a look at the service's catalog first to check that
there a large enough range of rewards to please all of your employees. And check to see
if their prices are competitive.
An incentive program does need to be well thought through, otherwise your grand plans
can backfire. Make the goals a stretch, but achievable. Also stress to your employees
that you want them to have fun, but that earning the incentive should not be the focus
of their business goals. And if a goal is reached, that's no reason to start slacking
off. Also, with individual incentives, employees who are left out can feel discouraged.
It may seem like a lot of work, but incentives programs are worth it. It will not only
boost the mood in your small office, but with the range of options you have to consider,
it can be just as fun to plan it as it is to work for the reward.
Quick tips
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Recognize visibly. Along with rewards comes recognition. Make sure to recognize
the winners visibly for meeting the goals.

Keep interests in mind. When offering an incentive, keep your employees'
interests in mind. A luncheon at a seafood restaurant when your top seller is allergic
to fish isn't much of a reward.

Incentive as booster. Incentives are just little morale-boosters spread
throughout the year. Don't use them to replace your regular annual or quarterly
bonus programs.
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