Be cautious when buying online
Mie-Yun Lee, Editorial Director, BuyerZone.com
February 14, 2001
Sure, there may be a shakeout happening in the new economy, but the Internet is not going
away. And judging by recent interviews with small business owners, buying online certainly
won't either. Whether you shop online regularly or haven't taken the plunge yet, here
are the top tips to ensure that you're a savvy online shopper.
Before you enter a credit card number online, make sure the page is secure. When a
page is secure, the information you submit from that page will be encrypted to drastically
reduce the possibility of a hacker picking up the info as it makes its way through the
Internet to the Web site. To check, look for a Web address that starts with "https" instead
of the "http" that is used for most pages. You can also look for a padlock symbol along
the bottom of your Web browser window.
Before you can actually order, you often need to sign up as a member. Although you
may be tempted to use the same password for all your online activities, this is not terribly
safe. If a hacker is able to crack your code, they could get into any and all of your
accounts. Try a 3-password system, in which you designate one for secure transactions
on brand name sites, another for secure transactions on sites that are unfamiliar to
you, and the final password for all general sites.
Becoming a member may result in your personal information being shared with other companies.
Take the time to learn what a site will do with your personal data by reading its privacy
policy. Ideally, you should be able to opt out of having your e-mail address sold to
other companies or even opt out from mailings from that site.
When you actually place an order, credit cards offer a better safety net if you end
up having problems with your order. With a credit card, you can simply dispute any questionable
charges. Since debit cards automatically transfer the funds from your bank account to
the vendor, it can be more difficult to get your money back if you are unhappy with your
purchase.
To avoid any surprises when checking your bill, make sure you are aware of all costs,
including shipping and handling, before you finalize a purchase. Otherwise, you risk
getting whacked for more than you might expect.
Finally, it is admittedly all too easy to set up a site that can take orders but not
deliver the goods. If you're about to buy from a site you've never heard of, check to
see if it has been rated by a site like BizRate (www.bizrate.com) or Gomez Advisors (www.gomez.com).
If the site is not rated, it does not mean that it is not reliable; it just means you'll
have only your judgment to rely upon when deciding whether to shop there.
So if you want to enjoy the advantages of shopping online but you don't want to get
burned in the process, simply follow these few tips and having to swipe your corporate
card may become a thing of the past.