Dumping the fax paper trail
Mie-Yun Lee, Editorial Director, BuyerZone.com
March 13, 2001
Is the floor by your fax machine littered with paper every morning? Do your clients get
a busy signal when they try to send you a fax? Do you wish there was a way to receive
confidential faxes, away from the entire office's eyes? And do you want to be able to
send and receive faxes on the road?
Try e-mail.
I don't mean you should tell your clients to get with the program and e-mail you instead
of using an archaic fax machine. I'm referring to a whole slew of Internet-based fax
services that have sprung up over the last few years. Through e-mail, these services
can replace the fax line in your office and those outrageously priced fax services at
hotels when you're traveling.
The concept behind these Web-based services is pretty simple. When you sign up with
an electronic service like j2 Global Communications (www.j2.com), CallWave (www.callwave.com),
or Intellifax.com, to name just a few, you're assigned a personal fax number that allows
you to receive faxes as file attachments to your e-mail.
That means that your confidential faxes don't lie around for other people to see, and
no one sending you a fax ever gets a busy signal. And while you may not have to deal
with an overflowing fax tray, you may have to deal with an overflowing e-mail inbox.
You can, however, divvy up incoming faxes by introducing different fax numbers for different
departments in your office.
Web-based fax services don't just let you receive faxes - you can send and forward
them to other fax numbers as well. You will still need to hang on to your fax machine
to easily send print documents, though.
Web-based fax services usually come in two flavors: a free version intended for receiving
faxes, and a paid version that allows you to both send and receive faxes for about $10
to $20 a month and a sending cost of about 5 cents a page. Unless you get the paid version,
be aware that your fax number can be assigned randomly, and be for a number outside your
area code.
You can usually specify the area code for your fax numbers under the paid model; a
special corporate version with multiple fax numbers, which would be handy if you have
a mobile sales force, may require a small set-up fee and per-user monthly costs.
Don't hold your breath for wireless access to these Web services just yet, though.
Wireless features still seem a little shaky, mainly because cell phones and handhelds
cannot usually handle e-mail attachments.
When a service does offer wireless access, it's usually only to show you information
about an incoming fax. You can't view the fax itself, and must forward it through your
Web-enabled cell phone or handheld to the nearest fax machine to get a hard copy.
If you're not ready to ditch your trusty fax machine just yet, give a free version
of an Internet fax service a try. You may just be pleasantly surprised.