Deciding between a postage meter and online postage
Mie-Yun Lee, Editorial Director, BuyerZone.com
July 10, 2001
You have two options for eliminating inconvenient runs to the post office: a postage
meter or online postage. Both save businesses time when it comes to mailing, but deciding
which one is right for your office can be tricky.
For those who are still wary of the Web, postage meters come out on top. If you have
a slow dial-up connection or are prone to computer crashes, online postage could be a
real headache. Even if your service lets you print downloaded postage onto envelopes
or labels while offline, you'll have to be online to download the postage. A meter also
frees you from having to download and learn new software, which you'll need to tackle
for online postage.
Since PC postage is typically accessible from just one computer, tucking a meter in
the corner is your best bet if there are multiple users. Renting a meter will run you
about $20 to $30 per month (plus the cost of a scale - $5 per month to rent or starting
at $40 to buy).
The idea of a lease when you rent a meter, however, presents a downside - it isn't
that simple to get out if your office's needs change. You'll also have to pay to reset
your scale when postage rates change, which can be as much as $100 a pop. And you can't
scrap post office visits altogether - although postage is refilled over the phone, meters
must be brought to the post office for inspection each year.
Online postage, on the other hand, generally comes free of leases and post office visits,
but does come with a monthly service fee ($1.50 to $15 per month depending on what the
service includes). In addition, most Internet postage software offers some perks, such
as using addresses directly from your computer's address book and printing a logo right
on an envelope.
Added steps, however, could compromise convenience - getting online, downloading postage,
loading an envelope or label into a printer. It may be more of a hassle than simply slipping
an envelope through a meter.
It's also easy to print postage incorrectly - users have complained of printing postage
upside down or labels getting stuck in their printers - and that can add up when you
factor in the cost of consumables.
And the online postage industry has had its fair share of disappointments. Leader E-stamps
ditched the online postage business last fall and at about the same time Stamps.com laid
off 240 workers. Stamps.com has also raised their monthly fees considerably (from $1.99
per month to $4.49 per month). Getting used to a service and its software just to have
it charge higher fees, evolve into a different kind of business, or go out of business
altogether could be enough to make you sign up for a meter.
When constant runs to the post office cut into your workday, consider the pros and
cons of online postage and postage meters. One of these options is bound to deliver.