Charge forward in collection efforts
Mie-Yun Lee, Editorial Director, BuyerZone.com
November 6, 2001
These days, if you send out an invoice that is marked "Net 30," you can consider yourself
lucky if you see payment before 60 days pass. Accepting credit cards can be a surefire
way to bring cash through your doors more quickly.
To accept credit cards, you need three ingredients: a credit card merchant account,
a bank account, and a way to process payments. A credit card merchant account establishes
your company as one that can accept credit card payments.
With a valid merchant account, payments made via credit card are transferred to a bank
account you designate. While you can have your primary company bank account serve as
your credit card bank account, it is not recommended. Having a separate account can help
you keep better track of all the deposits and debits that are typically conducted over
a month. In addition, since your merchant account provider will have full access to this
account, maintaining a credit-card only bank account makes you less vulnerable to potential
payment or billing disputes.
In addition to the actual bank account to accept money transfers you will need a way
to process payments. If you have a retail presence where you will actually have the card
in hand, you will need a physical terminal. This terminal will allow you to swipe the
card number and transmit the payment information for approval.
Does your business take orders by mail, telephone or the Internet where you do not
see the actual card? If so, you will need software. This software can either be the off-the-shelf
variety where you install and transmit the credit card information via modem or via the
Internet. Internet-based payment processing applications give you the additional flexibility
of being able to verify cards that are submitted online on a real-time basis.
Trying to figure out exactly who provides which of these ingredients can be the most
confusing part of this purchase. There are thousands of vendors that offer credit card-related
services. They range from banks to individual resellers to credit card merchant specialists
to online payment services. What can make choosing among them is that while some offer
account setup only, others will bundle offline or online payment processing options as
well.
Being able to accept credit cards is not inexpensive. Expect to pay both monthly and
per-transaction fees for your credit card merchant account. Monthly fees, which typically
include a base fee plus a statement fee, typically fall $30-$50 per month range. There
is also a discount rate that is taken with every transaction, which can range up to 5%
of the total charge. In addition, you will also have to pay a monthly or yearly fee for
whatever method you use to process these charges.
But as costly as accepting credit cards can appear, the costs can be well worth the
promise of being able to decrease the number of unpaid invoices you have. And hopefully
lessen the number of times you hear that the check is in the mail.