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Why Does Online Marketing Work for Some and Flop for Others?
From AllBusiness.com*
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Why has online marketing worked for some companies and not for others? And for the companies
that are failing, do they simply have no clue how to reach consumers and are just wasting their budgets?
You're right on the money — the failures are usually clueless with budgets.
Online marketing is exactly like any other type of marketing — it's built around the same
triggers. When online marketing fails, it's because the company or agency didn't understand the
basics. When it works, they "get it."
Creativity is the single best tool anyone can have in marketing, and the same holds true for
the online world. Marketing success by no means goes to those with the biggest budgets. You show
me a major company that can be successful with a huge budget, and I'll show you how a small group
with little or no budget can also be successful.
Remember the movie "The Blair Witch Project"? With around a $50,000 investment, the film's creators
had an exponentially higher return on their money than George Lucas did with the multimillion-dollar "Star
Wars" prequel. Why? Creativity, period.
* AllBusiness.com provides
resources to help small and growing businesses start, market, manage and expand their business.
The site has Forms & Agreements, Business Guides, a Platinum Program and Business Directories
along with an extensive library of Articles and Advice to help with all of the activities associated
with starting and running a business. Copyright © 1999 - 2005 AllBusiness.com, Inc., All Rights
Reserved.
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