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Pay Per Click (PPC) - More Info

• Display ads on search engines when people search for terms related to your business.

• Includes: Google ™, Yahoo™, MSN™, Ask™, Verizon SuperPages™, Business.com™, and more.

• You only pay if a user clicks on your ad and is taken to your site.

• You, or your internet advertising company, choose the terms you want to advertise on. While some companies advertise on millions of terms, the average is less than one thousand terms.

• The price per click varies greatly by term and by search engine.

• With PPC, it's important to test different site designs in order to convert clicks into customers at the highest rate possible.

• A properly managed PPC advertising campaign produces great results and is a great investment.

• To achieve strong results requires expertise, constant monitoring and a significant investment of employee time. Consider contracting with an internet advertising company if you don't have the experience or the time.

Advertising on websites with content - More Info

• Appear on sites that are supported with advertising revenue, like local news sites, blogs, forums and more. Your ads link to your website.

• Advertise with images, video or simple text ads.

• There are usually two payment methods: a flat rate for every thousand times your ad is served (CPM – or cost per thousand impressions), or a cost per click.

• Content advertising is typically the least profitable of the major types of online advertising. It's traditionally used by larger advertisers to increase their brand exposure. However, many smaller businesses are realizing success through highly targeted campaigns.

• Advertising on content sites can be the least time intensive and complex of the various types of online advertising. It does, however, require creative talent and may require graphic design. Consider contracting with an internet advertising company if you don't have the experience or the time.

Email marketing - More Info

• Send out emails to a list of prospective, past or current customers.

• The price for email marketing depends on whether you use your own email list, or 'rent' an email list of potential customers. 'Renting' increases the costs significantly.

• A properly run email marketing campaign will test different subject lines and topics to find the combination that results in the most new business.

• Distributing a large volume of emails requires expert know-how to minimize the chance that your company is flagged as junk or spam by email providers.

• A well run email marketing campaign can prove to be highly profitable and effective.

• Expertise and past experience is essential in executing a successful email marketing campaign. Consider contracting with an internet advertising company if you don't have the experience or the time.

Social media marketing - More Info

• Social media is the newest type of online advertising.

• With social media, you reach out to your audience through channels that enable the audience to communicate with you in an informal manner.

• With Facebook™, LinkedIn™ and MySpace™ you publish informal content that your customers can access and comment on.

• Twitter™ and company blogs enable you to communicate nuggets of information on any topic.

• In order to build a lasting relationship with your audience, social media requires compelling content and consistency. Not only do you need to create interesting, unique, and worthwhile content, it also needs to be consistently published so that your audience can rely on coming back for more.

• A self-managed social media campaign requires creative talent and a significant investment of employee time. Consider contracting with an internet advertising company if you don't have the experience or the time.