Promotional Products

Promotional Products

Choosing a Business Promotional Gift

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Business Branding Promo Gifts

When it comes to giving business promotional gifts to vendors, employees, and customers, there is a nearly unending supply of items to choose from. The balancing act when choosing a business promotional gift is to choose something that stands out and gets your message across, without breaking your budget or choosing something that doesn't get used regularly.

Popular promotional gifts

The most popular type of business promotional gift is "wearables," in the industry lingo, which includes all types of clothes, hats, and accessories. From the most basic imprinted t-shirts to stylish and expensive leather jackets, this category makes up almost a third of all business promotional gifts. Wearable gifts can fit any budget and provide loads of flexible and creative ways to add your business logo and promotional message.

The second most popular choice is writing implements. The combination of their low price and usefulness to any type of business provides a great value. Look in your desk drawer right now - how many pens do you have with a company name on them?

Calendars, drinkware, desk or office accessories, and bags make up the rest of the leading business promotional gifts. Note that many of these items are designed to be used or worn in the office: travel coffee mugs, stress balls, and messenger bags tend to get used in business locations.

One of the main benefits of business promotional items is that every time they're used, they help reinforce your brand.

Promotional products to reinforce your brand

A line-up of promotional merchandise - gimmes ranging from calendars to coffee mugs - can be a great way to spread the word about your company's name and products. Although most customers view promotional products as fun freebies, research says otherwise. The Promotional Products Association International reveals that 91% of consumers have at least one promotional product in their kitchen.

Promotional items, ranging from run-of-the-mill to flashy, can offer marketing benefits to:

How to choose promotional products to market your business

Choosing the right items to give away is important. You'll want to come up with something that isn't too expensive, but will make an impact. When buying promotional products for your business, you will be making a bulk purchase. The more items you buy, the more money you will save. The best choices are items that people really use, such as:

Business Branding Promo Gifts

Even the simplest promotional product may be enough to get your foot in the door when advertising to a new customer. Promotional products have become a tried and true sales tool for a reason: They are a proven, cost-effective way to generate sales leads, improve brand awareness, and increase customer traffic.

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