Promotional Products

Introduction to Promotional Products

Promotional products are usually inexpensive to make, but the total sales add up. Industry estimates indicate that promotional products accounted for over $19 billion in U.S. sales in 2007. And that figure is the result of far more than just cups and pens! Companies specializing in promotional products have been getting much more creative in the types of items you can emblazon with your company's name or image. In fact, the menu now includes hats and other apparel, flash drives, mouse pads, fishing lures, beach blankets, and even food and wine gift baskets.

Whether it's a giveaway at a tradeshow, an in-store freebie, or a fun gift for your employees, giving out something for nothing is a proven way for your business to get people's attention while cultivating your brand image. But a big part of a successful give-away is choosing the items that are right for your line of business and finding a company that can produce them affordably (and at the highest quality).

BuyerZone can help with these needs. Getting the best price is as easy as 1-2-3:

1. Describe your needs
2. Get matched with sellers in your area
3. Top sellers contact you with customized quotes!

You can also browse hundreds of our buyer's guides and articles with valuable buying information and how-to's. Here are a few of our favorites:

From refrigerator magnets to golf balls: promotional products for branding

Promotional merchandise ranging from calendars to coffee mugs can be a great way to spread the word about your company's name and products. But these "freebies" can also serve a much bigger purpose than just a single impression. In fact, they've been shown to provide three specific (and long-lasting) benefits that bolster their ROI almost immediately.

Choosing a business promotional gift

When it comes to giving business promotional gifts to vendors, employees, and customers, you have a practically bottomless treasure-trove of items to choose from. But the one you select should have at least some tie-in with your line of business. Here's a rundown of some of the most popular choices and a few cost-saving tips on choosing the best one for your business.

Real-world promotional product prices from BuyerZone buyers

How much should you expect to pay for an item you hand out for free? We wondered the same thing. So we polled a wide range of BuyerZone customers to learn more about the most popular items used for promotional products, quantities required for discount, and how much they cost. Here's what we found out.