Comparing Promotional Products Manufacturers

Written By: Brad Sylvester

When you're looking for promotional items, your goal is to get the biggest possible promotional bang for the buck. Depending on your advertising goals, you may be looking for items that promote your brand, build goodwill, or provide contact information to make it easy for customers to place their orders with your company. Choosing promotional products depends on your business goals and your budget. Choosing from among the hundreds of promotional products manufacturers can be as important as choosing the right promotional item.

Choosing promotional products manufacturers: pricing

Pricing can vary tremendously in the promotional products industry. Just a few pennies per piece difference in price might allow you to choose the perfect promotional item instead of settling on a lesser choice. Or, if you've already decided on the item, those few extra pennies might mean you can order a larger quantity for the same total cost, reaching more customers and increasing your return on investment. In choosing promotional products manufacturers, price matters, so do your homework and compare costs in detail.

Selection

Merchandise selection matters, too. Most promotional products manufacturers offer a wide variety of items through their distributors. However, if you're looking for a unique or special giveaway item, you may need to sort through a number of distributors and manufacturers to find just what you're looking for. Once you've found the right item, be sure to find out where the bulk break price is for each manufacturer. Pricing is highly dependent on the size of the print run and the item you've chosen – the first price break could be at 5 items or 500 – and different manufacturers have different bulk breaks and different setup fees. Setup fees can either be a flat rate regardless of quantity, or may go down with larger orders. Even if a company asks for a flat rate setup fee, this can sometimes be negotiated away for larger orders.

Quality

As important as any of these other factors is quality: these items may giveaways, but they have your company name on them. Like it or not, your company brand is tied to the quality of the promotional item. Print quality is one aspect – you want your company logo and information to look professional. Likewise, the quality of the item itself has to meet certain standards: a pen that doesn't work gets thrown in the trash, along with your advertising dollars. Always request samples before you commit to purchase items from any promotional product manufacturers.

In fact, most promotional product resellers will be more than happy to send you free samples if you're considering a large purchase, so it's always a good idea to contact several potential suppliers and compare the samples they send you. Submit a free request for promotional products price quote and we'll connect you to multiple promo product dealers – you compare their pricing, selection, and quality to decide which is the best match for you.

Search by State

Get Quotes For:

Mentioned In...

See Also...

Advice & Tips