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Promotional Merchandise Industry Lingo

Empower yourself with the language of insiders. We decipher the arcane terms, epigrammatic abbreviations, and weird words used in the promotional merchandise industry.

Adcentive
A promotional product given away for free that usually contains some sort of advertising message on it. Given away with the intention of driving in business.

Business Gifts
A gift given to clients, customers, and employees. Given away with the intention of keeping a good reputation with established business.

Imprinting
Putting a company name or logo onto a promotional product. There are a variety of different ways this can be done including engraving, embroidering, screenprinting, and more.

Sewout
When you are having your logo embroidered onto a promotional product, this is a sample showing exactly how it will look in size and color.

Tchotchke
Another name for a promotional item.

  
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