Aaron Bailey

VP of Finance & Operations

As Vice President of Finance and Operations, Aaron manages all finance-related transactions and contract negotiations for BuyerZone, in addition to serving as a key business advisor to BuyerZone’s President and Founder, Mie-Yun Lee.

Prior to joining BuyerZone, Aaron worked in the Corporate Division of Reed Business Information — US, serving as Director of Corporate & Real Estate Finance. In this role, he was responsible for effectively budgeting, forecasting and managing all Corporate G&A costs. He was also responsible for all financial matters relating to RBI’s real estate holdings; both owned properties and all lease/sublease transactions.

He holds a Bachelor of Science degree from Bentley College.

Steve Gottlieb

VP of RFQ Product Management

As Vice President, RFQ Product Management, Steve is responsible for BuyerZone’s Quote Request product offering in both the US and UK, overseeing lead quality, customer satisfaction and new category development.

Steve joined BuyerZone in 2004 as a Category Manager and soon advanced to Director of Category Management where he led one of three business units dedicated to the development of BuyerZone’s key vertical industries, with a heavy emphasis on managing and optimizing BuyerZone’s search engine marketing channels. Prior to joining BuyerZone, Steve worked as an analyst for Towers Perrin, a global professional services and consulting firm, and spent three years as a project manager for Next Jump, Inc., where he helped to develop and launch the company's primary business offering — a private-labeled rewards program for corporate employees.

Along the way, Steve also spent a year volunteering with City Year in Boston and worked in the Boston Celtics’ front office marketing and operations department.

Steve has a B.A. with honors from University of Rochester and an M.B.A. with honors from Babson College.

Anne Kelly

VP of Sales

As Vice President, Sales, Anne is responsible for leading both the US and UK sales organizations at BuyerZone — driving its acquisition strategy and further developing the client experience for its network of 8,500+ sellers.

Anne comes to BuyerZone with more than 20 years experience spanning direct sales, inside sales, channel sales, customer relationship management, services and marketing. Most recently, she served as Vice President, North American Sales and Marketing at iET Solutions. She has also held multiple, senior level sales positions at top technology companies in the Boston area, including Infocrossing (Wipro), Cognos (IBM), Servicesoft (Kana Software), Intel, and Bull Information Systems.

Anne graduated magna cum laude from Trinity College in Washington, DC, with a BA in Economics. She holds an MBA from Babson College.

Jeff Gordon

Director of Marketing

As Director of Marketing, Jeff is responsible for key online and offline marketing initiatives including customer acquisition and retention, demand generation, business development and public relations.

Jeff has spent his entire seven year career at BuyerZone in a variety of marketing roles. Prior to his current position, Jeff managed the company's email strategy, affiliate network, external communications and has deep experience working with BuyerZone's sales organization.

He contributes marketing and sales advice regularly for BuyerZone's lead generation blog, About Leads.

Jeff holds a Bachelor of Science degree with honors in Business Administration from Babson College.

Rob Sieber

Director of Technology

As Director of Technology, Rob is responsible for managing all technical development and infrastructure at BuyerZone. Rob brings more than a decade of Internet experience to BuyerZone.

Rob first joined BuyerZone in 2007 where he held a variety of different engineering roles, most recently leading the 2 year effort to re-architect BuyerZone's core lead generation platform.

Prior to joining BuyerZone, Rob was the Website Development Manager at CMP Technology, which successfully acquired his previous company TechOnLine. While at TechOnLine, Rob led the development of its patented "VirtuaLab" technology.

Rob holds a Bachelor of Science degree in Electrical Engineering from Worcester Polytechnic Institute (WPI).

Michelle Coyne

Human Resources Manager

As Human Resources Manager, Michelle is responsible for managing all aspects of BuyerZone's human resources programs, processes and benefits. She works as a strategic business partner to BuyerZone's President, Mie-Yun Lee, along with the management team and across all corporate levels. Core aspects of Michelle's role include overseeing talent recruitment, managerial support and career training, employee relations, performance management, and legal compliance

Prior to working at BuyerZone, Michelle was a Staffing Manager at Staffing Now, Inc. in a high transactional sales environment with a heavy focus on fostering, developing and nurturing relationships with customers. She specialized in recruiting candidates for contingent and direct placement projects in the accounting, finance, clerical, administrative, medical, and legal fields.

Michelle holds a Bachelor of Arts degree from the University of Massachusetts.