Lead generation resources
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Lead Generation 101
In today's challenging environment, generating new leads for your business is harder than ever. Working with a lead generation company is one of the best ways to grow your business, but how do you find good company to work with?
Download this report now and learn:
- How lead generation companies generate leads
- What to look for in a lead generation company
- Characteristics of quality sales leads
Business telecom snapshot: growth continues, mobile expands
Curious which mobile apps other small businesses rely on? We found out that and more when we dug into telecom data from our buyers and other sources around the web.
What It Takes to Go Paperless
We knew BuyerZone users come in all sizes - but we didn't expect to see that 10% of our document management system buyers plan to scan over 2000 pages per week.
Box Truck Trends
Did you know that more than 80% of box truck buyers are interested in used trucks? Find out what other interesting facts our experts uncovered when they examined data from our box truck buyer database.
Forklift Trends
Curious what forklift buyers are looking for? BuyerZone's team crunched the numbers from our database of forklift buyers and came up with some interesting results.
Payroll Trends
Staying on top of current payroll trends can be daunting. BuyerZone's experts dug into data provided by our buyers and came away with some interesting statistics.
Lead generation ROI calculator and lead tracker
Getting the most out of your marketing dollars is all about return on investment: the ROI is just a measure of how much you spent compared to how much you got back. With our simple ROI calculator, you can compare the performance of all your internal and external lead generation programs, as well as do basic lead tracking.
Lead nurturing basics
Don't throw away good leads - the majority will buy, just not today. Lead nurturing is the key to keeping leads warm and engaged while they are moving through the purchasing cycle. Discover what lead nurturing is, why you need it, and how to get started with basic lead nurturing strategies to help you generate revenue from stale leads.
Following up on a lead
Filling your sales pipeline with quality leads is a great first step, but closing sales is the ultimate goal. Whether you generate a lead yourself or work with a third party to help you, lead follow-up is critical to success. By not following up, you are wasting the valuable marketing dollars and time invested in gathering new leads, not to mention the potential revenue of the lost sales themselves. Maximize your close rate by following our simple, but effective, follow-up tips.
SEO and lead generation: What you should and shouldn’t do
Increasing traffic to your website isn't enough to grow your business. You need to capture visitors who are specifically searching for your products or services. Discover how to optimize your site to appear at or near the top of search engine results using Search Engine Marketing (SEO). In BuyerZone's SEO guide, our experts share the do's and don'ts of SEO to help you start capturing new leads today!
Marketing and sales alignment: a shared path
Aligning sales and marketing is one of the biggest challenges businesses face today. It's far too common to hear sales complain that marketing provides low quality leads, while marketing complains that sales doesn't follow up. So how can the two groups work towards the common goal of driving revenue? This guide will cover they key factors to successfully aligning your marketing and sales organizations to increase your pipeline and close more deals faster.
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lead generation blog: About Leads »
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