It's easy to settle for cookie-cutter job descriptions when you post an ad in the newspaper or some other print media. But this can be a waste of a valuable resource, especially since the cost goes up as your space increases - so you should make every line count!

And don't have just anybody on staff write the job descriptions. In your efforts to draw superstar talent, you should have your most creative writers put together engaging job descriptions that will attract people with specific skill sets.

Broaden your reach into the pool of candidates by taking advantage of different forums. The telephone doesn't have to be the only facilitator between your recruiters and potential candidates. Whether you have a recruiting staff of one or of many, encourage your recruiters to have more one-on-one contact with potential job candidates by going to job fairs or meetings of trade organizations, for example.

Recruiters should also be encouraged to use the Internet to participate in newsgroups, bulletin boards and other online communities to attract potential applicants.