Start-Up Profile: Gimme Sum Fresh Asian Grill

Restaurants & Institutions

Jamie Popp, Senior Editor

Concept: Fast-casual Asian

First location: Henderson, Nev.

Units: 100 units expected by 2006

Franchise space: 2,500 to 3,000 square feet

Average check: $8.50

Corporate office staff: 7

Brand development: The Gimme Sum Fresh Asian Grill trademark was inspired by founder John DeVries’ wife’s clothing store of the same name. The catchy moniker and trend in quick-service Asian food across the country were combined to create the Gimme Sum concept.